The New York Times Virtual Reality app won the Mobile Grand Prix at Cannes Wednesday night.
The newspaper has given away 1.3 million freeÂ Google VR headsets to subscribers to the Timesâ€™ Sunday edition since last November. AroundÂ 500,000Â thenÂ downloaded the NYT app for Android or iOS, which generated a total of 1.5 million content views, according to the newspaper.
Content included The Displaced, aÂ virtual reality film about children uprooted by war, Â created inÂ collaboration with Chris Milk and his virtual reality company Vrse, since renamed Within.
Other films wereÂ sponsored by GE and MINI. GEâ€™s film, â€œNature is Inspiring our Industrial Future,â€ was shortlisted for Mobile Lions in the â€œvirtual reality experienceâ€ category.
Read full story at The New York Times.
Watch a video about NYT VR below from T Brand Studio, the newspaper’s marketing arm:
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