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People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen. Recall of 360-degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in virtual reality. Nielsen’s researched was conductedRead More →

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Virtual worlds gained 214 million new users in the second quarter of 2011, according to virtual worlds research firm KZero Worldwide. It was the largest quarterly increase since the company began tracking these numbers in 2008. Second Life, with 27 million registered users, continued to hold the top position inRead More →