Law firm holds meetings, training in Second Life

New Orleans law firm Jones Walker has been conducting meetings and training programs in Second Life, the company announced this month.

“We created office space where we could conduct meetings, make presentations, provide training, and explore the applications of Second Life to the law firm environment,” said chief marketing officer Carol Todd Thomas in a statement.

The office was rented in the ViO Office Park, on the ViO island in Second Life, beginning in the summer of 2009, the company said.

The company is now exploring the possibility of offering Continuing Legal Education programs to attorneys and clients through Second Life.

“There is no end to the opportunities that could be explored in this space,” said Thomas. “We just need to be willing to rethink the usual assumptions, and look at ways to use the tools offered in Second Life to reach new markets, new clients, and reduce the costs of being physically present in the real world.”

Initially, however, the law firm was planning to use the facility as a marketing tool.

“Second Life, as well as other social media, was clearly emerging as a force that would drive marketing, recruiting, training for the law firm, and service delivery to our clients,” said Thomas.

jie.hu@tromblyinternational.com'

Jie Hu

Jie Hu is a freelance business writer based in Western Massachusetts.

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  • I certainly hope that Jones Walker and any other law firm contemplating the provision of anything that could be construed as legal advice in SecondLife has thoroughly evaluated the proposition as all unencrypted information, including public chat, private instant messages, public voice chat, and private voice calls, is monitored and recorded by Linden Research, the company that operates SecondLife. There is absolutely no expectation of privacy regarding any unencrypted communications made within SecondLife. And although there is currently at least one viewer available that supports encrypted instant message communications, the standard SecondLife viewer provided by Linden Research does not and it is commonly thought that encryption of in-world communications will be disallowed by Linden Research in the near future. I hope that many businesses, particularly attorneys or law firms, would be deterred from using unencrypted communications within SecondLife as a means of conducting meaningful business meetings or providing services that, by their nature, must or should be confidential.

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