First VR fashion app released

River Island vr app

River Island, a UK-based fashion chain, has released the first-ever fashion app for Google Cardboard-compatible virtual reality headsets.

The app was released to promote the launch of the company’s Design Forum x Jean-Pierre Braganza collection, which hits the stores on February 24, and was created in partnership with the British Fashion Council and Google.

Customers will be able to get a free cardboard version of Google Cardboard when they shop in selected stores or online.

River Island's branded Google Cardboard headset. (Image courtesy River Island.)

River Island’s branded Google Cardboard headset. (Image courtesy River Island.)

Google Cardboard kits and fully-assembled headsets are also available online from a variety of manufacturers.

The Virtual RI app will be available on Tuesday for download from both the Google Play and iTunes app stores.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.