If you’ve been keeping up with media based content marketing — and hopefully you have — then you know the current trend is to publish and share immersive, 360-degree videos. While a 360-degree video is playing, you can pan the camera view to see the entire area, hence the “360-degree”Read More →

Low-cost virtual reality viewers — some made out of cardboard — are a minimal investment from consumer standpoint or from a company who would like to distribute their virtual reality experiences themselves. A user already has the hardware in the pocket, because the only other thing you need to doRead More →

If you can’t wait until February 7 to watch Animal Planet’s Puppy Bowl XII, you can get a virtual reality preview of it today. Watch the preview reel on Discovery VR or on Animal Planet’s YouTube page (below). You can also download the Discovery VR app for the iPhone and for Android smartphones.Read More →

Select Verizon wireless retail stores will give away a limited number of Google Cardboard viewers to Verizon customers, the company announced today. The giveaway starts tomorrow, December 2, with four different designs featuring BB-8, R2-D2, Kylo Ren, and the new First Order Stormtrooper. There are also companion apps for iOSRead More →

Shangri-La Hotels and Resorts today announced the first-ever integration of virtual reality experiences into worldwide hotel sales efforts. The group has rolled out Samsung Gear VR headsets across all Global Sales Offices and produced immersive 360-degree videos for over a quarter of its 94 hotels and resorts. Nearly half ofRead More →

Sierra Club, America’s largest grassroots environmental organization, and virtual reality production studio RYOT today announced the release of the world’s first virtual reality climate change public service announcement. The video, which is being released just two months shy of the international climate negotiations in Paris, aims to not only highlight theRead More →

If you don’t have your hands on a Google Cardboard headset yet, you might be able to get one from Air New Zealand if you hurry. The company is giving away 1,000 headsets so that people can try out its virtual reality app for Android devices and for iPhones. It’sRead More →

Picture by Floorplan Revolution VR

This past week, Atlanta-based Trick 3D announced an application that will allow architects, home builders, real estate marketers and developers to generate 3D virtual environments using just 2D floor plans. The Floorplan Revolution app will also allow their clients to experience photo-realistic walkthroughs of those environments using Samsung Gear VR and Google Cardboard headsets. The softwareRead More →

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality headsets lately, including Volvo, cell phone manufacturers LG and OnePlus, the HomeLane furniture store, a pornRead More →