Low-cost virtual reality viewers — some made out of cardboard — are a minimal investment from consumer standpoint or from a company who would like to distribute their virtual reality experiences themselves. A user already has the hardware in the pocket, because the only other thing you need to doRead More →

If you can’t wait until February 7 to watch Animal Planet’s Puppy Bowl XII, you can get a virtual reality preview of it today. Watch the preview reel on Discovery VR or on Animal Planet’s YouTube page (below). You can also download the Discovery VR app for the iPhone and for Android smartphones.Read More →

Sierra Club, America’s largest grassroots environmental organization, and virtual reality production studio RYOT today announced the release of the world’s first virtual reality climate change public service announcement. The video, which is being released just two months shy of the international climate negotiations in Paris, aims to not only highlight theRead More →

Picture by Floorplan Revolution VR

This past week, Atlanta-based Trick 3D announced an application that will allow architects, home builders, real estate marketers and developers to generate 3D virtual environments using just 2D floor plans. The Floorplan Revolution app will also allow their clients to experience photo-realistic walkthroughs of those environments using Samsung Gear VR and Google Cardboard headsets. The softwareRead More →

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality headsets lately, including Volvo, cell phone manufacturers LG and OnePlus, the HomeLane furniture store, a pornRead More →

Press release: Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience Bethesda, Md – Marriott Hotels today announced the launch of “VRoom Service” – a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, “VRoom Service” isRead More →

Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now there is another emerging technology that is delivering promising results in every industry that’s tested it—virtualRead More →

  When Zumba burst on to the scene in the early 2000s, it dramatically changed fitness in America. The company cemented its place as a juggernaut within its industry through innovative practices, and its founders haven’t lost that sense of innovation. Today, the company is exploring how to keep theRead More →

Late last year, Destination British Columbia filmed British Columbia’s raw wilderness with 360-degree cameras to create The Wild Within VR Experience for the Oculus Rift. If you don’t happen to have an Oculus Rift developers kit, you can watch the behind-the-scenes video below about how the virtual reality experience was filmed.Read More →

Car companies have been getting into virtual test drives lately. There’s the Volvo XC90 Experience, for example. And Mercedes VR for Cardboard for Android phones. And Subaru Motorsports, also for Android — look for the videos with the 360 symbol, and select the virtual reality headset mode. But this Castrol EDGERead More →

AT&T has partnered with Google Cardboard headset maker Knox Labs to offer a $10 white cardboard virtual reality headset, based on last year’s model. These older-style headsets, normally $15 each, have the magnetic button on the side of the headset, not the touch-sensitive button on top like this year’s modelsRead More →

Press release: Syfy Launches Virtual Reality App with Google Cardboard for Highly-Anticipated Series “The Expanse” San Diego, CA — Syfy has announced the launch of a virtual reality app for The Expanse, the network’s highly-anticipated drama series from Alcon TV premiering in December 2015. Utilizing Google Cardboard, the app immersesRead More →

Nike’s latest promotional video can be viewed on virtual reality headsets like the Google Cardboard. The short video, Nike Hypervenom II – The Neymar Jr. Effect, A Virtual Reality Experience, was filmed in 360 degrees from the viewpoint of Brazilian soccer star Neymar Jr., and has been watched more than 1.5 millionRead More →

Today’s realtors struggle to promote homes to prospective clients when those clients are too far away, don’t have a lot of time for house hunting — of if the house hasn’t even been built yet. Some real estate agents are turning to virtual reality to address these issues. With virtualRead More →

Travel agencies and tour operators are now using virtual reality technology to differentiate themselves from their competitors. Agents are showing potential guests immersive virtual experiences that help the viewers better understand where they could travel and stay, and what they can do at different destinations. For hotels to take advantageRead More →

India’s home furnishings retailer HomeLane has created its own Google Cardboard-based headset to allow customers to visit virtual product showrooms. “Wear these glasses and walk into a virtual world where choosing between colours and finishes, countertops and flooring options, appliances and accessories is as easy as pie,” the company saidRead More →

  Industrial Light & Magic, the special effects company founded by George Lucas 40 years ago to work on Star Wars, is launching a lab specifically for virtual reality projects — and will begin with Star Wars. “As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema,Read More →

For iPhone owners who have the Google Cardboard or an equivalent headset, we had the 29 fun VR apps for the iPhone article. Now it’s Android’s turn. You can find out where to get the older version of the Google Cardboard headset here, and the new version, released last last month, here.Read More →

Press release: Edie Falco Voices Mother Orca in Virtual Reality View of SeaWorld’s Cruelty San Diego – PETA has officially kicked off the cross-country tour of its new state-of-the-art (and beyond!) “I, Orca” empathy project, which uses wireless Google virtual reality goggles to immerse potential SeaWorld visitors in a world whereRead More →

Seattle development firm Luma has partnered with Studio216 and DEI Creative to create virtual reality experiences for potential condo buyers. The experience requires Oculus Rift headsets, but Studio216 also has virtual reality apps that can be accessed via smartphone headsets like the Google Cardboard. Read more about it here.

Press release: Next Galaxy To Provide Berkshire Hathaway Subsidiary Richline With ECommerce Virtual Reality Content Miami Beach, FL –  Next Galaxy Corp., a leading developer of innovative content solutions and fully immersive consumer virtual reality technology, announced that it will be providing Richline Group Inc. with a virtual reality experience toRead More →

I’m extremely sad that we don’t yet have a virtual reality OpenSim viewer for the iPhone. (If you’re new to this blog, check out What is OpenSim?) But that doesn’t mean that we iPhone users can’t explore virtual reality at all. I recently bought a Google Cardboard headset — one ofRead More →

Mountain Dew has produced the Dew VR Snow Experience, a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry. The on-site experience will debut at the Burton US Open of Snowboarding in Vail, Colorado and South by Southwest in Austin, Texas and willRead More →

Cirque du Soleil Media has partnered with Samsung to produce a live action virtual reality aerial show to be viewed on its flagship Galaxy S6 and S6 Edge smartphones in combination with the Gear VR headset. Read full article at The Hollywood Reporter.

Icelandic article Björk is making a music video for the Oculus Rift. “It’s easy to get really intimate [with virtual reality],” she said in a recent interview. “It’s almost more intimate than real life. It also has this crazy panoramic quality. I think it’s really exciting.” Read the full article atRead More →

River Island, a UK-based fashion chain, has released the first-ever fashion app for Google Cardboard-compatible virtual reality headsets. The app was released to promote the launch of the company’s Design Forum x Jean-Pierre Braganza collection, which hits the stores on February 24, and was created in partnership with the British Fashion CouncilRead More →

Press release: LG G3 AND GOOGLE CARDBOARD BRING MOBILE VIRTUAL REALITY TO EVERYDAY LIFE More Consumers Get Access to Affordable and Powerful VR Experience with LG’s VR for G3 Giveaway SEOUL & MOUNTAIN VIEW, Calif. — LG Electronics (LG) and Google are making virtual reality (VR) more accessible to mainstream consumers. LG todayRead More →

Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality promotions. Watch the video below. Read the full story at AdAge.

Press release: VirtualTourCafe Offers 3-D Virtual Reality Alternative to Traditional Real Estate Virtual Tours and Open House Online service embraces new 3-D technology developed by Matterport to offer international and out-of-town buyers an alternative to the traditional real estate virtual tours and being there in person. Pleasanton, CA  – VirtualTourCafeRead More →

I may have been premature when I announced that immersive movies were the killer app for virtual reality. What was I thinking? Who wants to spend two hours in a bulky headset? Obviously, the killer app for virtual reality is going to be music videos. The length of a songRead More →

Android smartphone users can now watch Paul McCartney’s recent Candlestick Part concert in virtual reality by downloading this app and using it in conjunction with Google Cardboard or similar smartphone-phone based headset. ” It was a spectacular show, one we think everyone should be able to experience,” said Vaunt VR, theRead More →

Are you still holding off on getting a Google Cardboard kit and turning your smartphone into a super low-cost virtual reality device? Maybe Volvo will change your mind. On Tuesday, the company is giving away a limited number of Volvo-branded Google Cardboard kits. All you have to do is downloadRead More →

Full immersion virtual reality might be here sooner than you think — for movies, at least. Palo Alto-based Jaunt VR is developing a suite of hardware and software tools for creating 360-degree virtual reality videos. The use of 16-camera contraptions and 3-D sound-field microphones, which capture the sounds coming from variousRead More →

Until very recently, if you ever found yourself talking about virtual reality, it was probably because you were cornered by a wild-eyed science fiction enthusiast breathlessly describing the holodeck on the USS Enterprise, the light cycles in the Tron mainframe, or dodging bullets in the Matrix. You almost certainly weren’tRead More →

While many companies still haven’t even heard of virtual reality, real estate developer Panoptic Group has already been putting virtual reality to work, using it to help sell new properties. The Chicago-based firm is known for its innovative projects and teamed up with Arch Virtual, a company that builds custom virtual reality simulations for realRead More →

Press release: Red Dot Square announces ground breaking Virtual Reality software to help organisations make better, faster, retail and shopper decisions A new development in Virtual Reality technology is changing the way businesses plan, visualise and improve the retail and shopper experience thanks to the creation of the industry’s leadingRead More →

A Swedish Internet service provider has created an ad to demonstrate how terrible slow Internet speeds are, with a viral video that uses the Oculus Rift. The company, Umea Energi put the Oculus Rift, paired with a webcam and a Raspberry Pi,  to create a lag in the way peopleRead More →

The Oculus Rift virtual reality technology is one of the most exciting developments in gaming since original Nintendo. But can it be useful beyond gaming? You bet. Non-game virtual reality applications are poised to transform an enormous array of industries, including health care, oil & gas, architecture, education and just about everything inRead More →