River Island, a UK-based fashion chain, has released the first-ever fashion app for Google Cardboard-compatible virtual reality headsets.
The app was released to promote the launch of the company’s Design Forum x Jean-Pierre Braganza collection, which hits the stores on February 24, and was created in partnership with the British Fashion Council and Google.
Customers will be able to get a free cardboard version of Google Cardboard when they shop in selected stores or online.
Google Cardboard kits and fully-assembled headsets are also available online from a variety of manufacturers.
The Virtual RI app will be available on Tuesday for download from both the Google Play and iTunes app stores.