Kitely Market’s hypergrid listings grew 50 times as fast as other items

The Kitely Market gained more than 400 new item listings this month — only seven of which were restricted to local purchasers on the Kitely grid.

That means that exportable items grew 57 times faster than non-exportables.

The exportable items were available for delivery to any hypergrid-enabled grid except Littlefield, and also to any closed grid that decided to enable Kitely Market deliveries. The latter include ZanGrid (formerly Zandramas), The Adult Grid, and, most recently, Virtual Life. Virtual Life just turned on Kitely Market deliveries this week.

Date courtesy Kitely.

Date courtesy Kitely.

There are currently 240 public, hypergrid-enabled grids and 108 grids that are either closed or of unknown hypergrid status. The hypergrid-enabled grids account for 94 percent of all OpenSim regions — 65,550 regions compared to just 4,095 regions on the closed grids. And they account for 62 percent of all active users, or 19,562 active users, compared to 12,206 on the closed grids.

“Most merchants who are only starting to list their items in Kitely Market now do so in order to sell to the hypergrid,” Kitely CEO Ilan Tochner told Hypergrid Business. “Some mention particular closed grids that Kitely Market delivers to.”

Kitely Market

Kitely Market

That wasn’t always the case, he added.

“When we just launched the metaverse marketplace many merchants still doubted the wisdom of selling to hypergrid-enabled OpenSim grids,” he said. “They were afraid that their items would be copybotted. The irony was that those content creators only made it easier for copybotters to profit from selling their stolen content as people had no other convenient option for acquiring that content. Once those content creators started selling in Kitely Market, their potential customers gained a way to buy legal copies of their content and have it delivered to their avatars on their preferred open grid. This, in turn, helped reduce the ability of copyright violators to profit from selling stolen copies of that content and reduced some of the incentive for copybotting.”

The increase in merchants selling to the hypergrid has also had another positive effect for Kitely — an increase in people signing up for the company’s premium subscription plans, which come with either 10 or 30 free on-demand regions, capable of holding up to 100,000 prims each, and which can be configured as either single regions or megaregions.

Ilan Tochner

Ilan Tochner

“Many of the new Premium Accounts and Gold Plans have been ordered by content creators who’ve previously checked out our grid but opted to not upgrade their free Kitely trial world at the time,” Tocher said. “Most of these people first created their Kitely account before Kitely Market gained significant market traction. Now that the Kitely Market hypergrid delivery system has proven itself as a viable tool for selling to many grids from a single online store, content creators have a much bigger incentive for getting cheap land on our grid to build their goods in.”

He added that merchants can also use a free, official Kitely Merchants Sandbox, which has a convenient eight-hour autoreturn policy.

Kitely will stop offering new premium subscription plans at the end of May, and new customers will only be able to rent standard, non-metered regions. However, people who order a premium subscriptions before the end of this month will be able to have it grandfathered in, Tochner said.

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Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

10 Responses

  1. “The irony was that those content creators only made it easier for copybotters to profit from selling their stolen content as people had no other convenient option for acquiring that content.”
    Exactly… I have not been tempted to find music or videos from illegal sources ever since I was able to get Spotify and Netflix for a price. Its about new business models, and they are driven by what consumers want.

    •' XMIR Grid says:

      In my experience there never existed much of a profitable market for copybotted items in OpenSim, it was more a loss of potential revenue for the creators as items were passed on for free.

      With mesh the envelope for copybotting has decreased as it both requires up to quite a bit of work before making use of it, but in SL it also cost the copybotters money to re-upload, and they are often not willing to spend even if in reality it is a pittance. Traditional system clothing, sculpted and prim items are not copybotted much from SL these days. They have also found ways to use some categories without any copying taking place there.

      •' Sara Baxton says:

        Mesh is the largest item stolen, Huge percentage of Mesh being sold in SL comes from Movies and Online Games. Have a friend in opensims explain how its done. The amount of actual 3D Creators is a very low number and there creations sell for a heck of alot more then what they sell for in SL or Opensims. There is way to much copyright infringement going on with Mesh than people will admit to. Once you see how they rip items from games you will be extremely shocked.

        •' XMIR Grid says:

          I agree with you that most of the mesh has been copied from other sources, including ripping from games. If you inspect in-world SL meshes you will very often see they have been modeled for medium polycount static renders. Even fitted mesh is often maxed out with polys for the simplest items. Fortunately there are good and honest exceptions.

          You will also see just about daily that mesh people have “created” and post about in OpenSim related G+ groups come from completely other sources than their own hand.

          Mesh that has been copied out of SL and then finding its way to OpenSim is not much as far as I can judge.

  2.' Susannah Avonside says:

    What kind of content are we talking about here? Most mesh clothing seems to me, is made for Second Life and for Second Life alone, as it has to be compatible with the various mesh avatars/partial mesh avatars that are increasingly de rigeur in Second Life these days.

    •' XMIR Grid says:

      It would be interesting to have a breakdown (available for the merchants at least) where there is most action. Although there is a gaping hole in just about every category if you ask me 🙂

      •' Ilan Tochner says:

        The top 5 Kitely Market categories (in terms of sales revenue) are as follows:

        Landscaping and Plants 28.8%
        Avatar Appearance 14.4%
        Building Components 12.7%
        Structures 10.4%
        Clothing 8.6%

        Please note that these percentages are from the total marketplace sales revenue and don’t represent the number of items sold. For example, Landscaping and Plants items tend to cost more than Avatar Appearance items so don’t assume that Avatar Appearance items sell less frequently than Landscaping and Plants items.

        •' XMIR Grid says:

          Thanks Ilan, that breakdown makes sense all the time OpenSim installations are more or less still in landnåm mode. (Landnåm is a norse word meaning “claiming land”. It is used for the period where the Vikings expanded to the west and claimed Iceland and other territories.)

          •' Sara Baxton says:

            Not to mention the many regions in various grids having some high end Mesh freebies also. Just need to know where to look 🙂

          •' XMIR Grid says:

            I have visitors picking up free high quality mesh items on XMIR every day. I doubt the amount of free mesh items across the grids skews the market much.

            IMO there are gaping holes in all categories, and much content is pretty dated.