At Designing Digitally, Inc., weâ€™ve seen every type of virtualÂ campus tour imaginable and have identified some common problems that can hinder theirÂ success.
Here are the top four problems we see and how you can avoid them:
Many virtual campus tours today simply lead people through the tourÂ and dictate the exact path each tour participant will take. However, this might not beÂ the best navigation strategy. Not everyone who takes your tour will have the sameÂ needs or interests when they engage in your virtual tour.
Poor navigation paths couldÂ cause people to get frustrated and leave your tour before learning a thing aboutÂ your school. It is important to offer users the ability to make their own navigationalÂ choices, while providing guidance along the way.
One way to make sure you donâ€™tÂ develop navigation that is too confusing is to test your tour before launching it.Â Organize a group of testers who can give you honest feedback on how easy theyÂ found it to navigate your virtual campus tour.
Todayâ€™s students like to be able to access the information they needÂ from anywhere they are located. This is why itâ€™s important for your virtual campus tour to be accessible on different devices. By not taking into consideration all ofÂ the ways your virtual campus tour may be accessed, you may be automaticallyÂ overlooking prospective students who would want to learn about your school throughÂ your virtual campus tour. You should consider how people are going to use yourÂ virtual campus tour before you begin development and take this into considerationÂ when planning.
Like many things, technology is in a constant state of evolution.Â This can make it hard to develop virtual campus tours that not only meet your needsÂ today, but also meet the needs of your admissions department tomorrow. If youÂ choose to develop your virtual campus tour using a platform that isnâ€™t going to beÂ useful for your admissions staff long-term, then youâ€™re likely to find that youâ€™veÂ thrown money down the drain. Do your research and choose your platform wisely toÂ ensure that your virtual tour can be used for years to come.
4. Action Items
You need to provide potential students an action item when theyÂ take your tour. They need to know what the next step is, or how they can get fromÂ one portion of the tour to another.
Without doing this, you risk having prospectiveÂ students abandon your tour before they get very far into it. Find ways to keep yourÂ tour engaging.
Games, trivia, rewards, and more, can all make your virtual campusÂ tour engaging and reduce the risk of abandonment.
Virtual campus tours are all about making a campus tour accessible and engaging fromÂ oneâ€™s computer, but itâ€™s a lot harder to do this than it may seem. By avoiding theseÂ four common mistakes, your tour stands a greater chance of becoming a successfulÂ recruitment tool for your university.