![ILM virtual reality](https://www.hypergridbusiness.com/wp-content/uploads/2015/06/ILM-virtual-reality-572x350.jpg)
Industrial Light & Magic, the special effects company founded by George Lucas 40 years ago to work on Star Wars, is launching a lab specifically for virtual reality projects — and will begin with Star Wars.
“As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms,” the company announced yesterday.
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