Star Wars coming to virtual reality

(Image courtesy Industrial Light & Magic.)

Industrial Light & Magic, the special effects company founded by George Lucas 40 years ago to work on Star Wars, is launching a lab specifically for virtual reality projects — and will begin with Star Wars.

“As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms,” the company announced yesterday.