How VR will disrupt sales and marketing
Let me tell you how my sales demo goes.
At first, clients design a house extension using a simple web app, which also offers a real-time 3D preview.
People get excited because they see form and factor evolving interactively, and they can really imagine what their house extension will look like.
I let them explore this for a bit, and a minute later I pull the Oculus Rift out of my bag, and: BAM! They stand in the middle of it.
By this time they are flabbergasted.
So, I take them even one step further: I tell them about 360 degree pictures, and show them what a picture like that looks like, taken with a regular smartphone:
Now what if we could project the house extension on the wall in a few simple steps, and preview it in full 3D?
People no longer have to imagine what it will look like, they can now see and experience it.
Why this will disrupt traditional sales and marketing channels
Once you think about this thoroughly, you can start seeing the consequences:
Show rooms might become obsolete, especially for products that are large and expensive, like house extensions or yachts.
If you no longer need to go to a show room to experience things, you might as well do the whole thing from behind your own computer, when it suits you.
If you are no longer tied to a location, you can shop anywhere, so why not shop at the manufacturer’s website?
But, this is only the first step
And this first step might not be large enough to be considered disruptive. Give it about a decade, and we will probably start having augmented reality devices.
The minute these devices are as ubiquitous as cellphones, the real disruption will start. An augmented reality allows you to experience all of this on the spot.
Augmented reality will also offer lots of other potential disruptions, for example:
- Google or Wikipedia as a tou
- Mechanics repairing something while seeing the instructions projected before their eyes
- Real-time info about an object you’re about to buy at a yard sale
And the list goes on…
I truly believe we are on the verge of a new era, and big things will happen in the next decade. Maybe the following quote might become a reality sooner than we expected:
“Do not try and bend the spoon, that’s impossible. Instead, only try to realize the truth…there is no spoon. Then you will see it is not the spoon that bends, it is only yourself.”
―Spoon Boy to Neo