OnePlus 2 phone launch an intimate VR experience

I’ve never sat through an entire presentation dedicated to the launch of a new phone before, and I probably never will again.

But the OnePlus 2 launch last night, from Chinese firm OnePlus, was an unusually compelling and intimate experience.

OnePlus 2 launch.
OnePlus 2 launch.

Presented completely in virtual reality — or, for those without headsets, in 360-degree video — it felt as though you were the only one there, getting a tour of the company’s offices, getting introduced to its CEO, hanging out with some of its customers and employees.

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OnePlus co-founder Carl Pie at the OnePlus 2 launch.

Presented completely in virtual reality — or, for those without headsets, in 360-degree video — it felt as though you were the only one there, getting a tour of the company’s offices, getting introduced to its CEO, hanging out with some of its customers and employees.

I’m not about to run out and buy the phone, but now I’ll recognize the company name, which is more than I could have said before.

Watch the full video below. Click-and-drag on the video to look in different directions, or watch on a smartphone with a virtual reality headset for the full immersive experience.

 

Maria Korolov

Maria Korolov is a science fiction writer who covers cybersecurity, AI and extended reality as a tech journalist at her day job.
Check out her author page on Amazon or follow her on Twitter, Facebook, or LinkedIn. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now.