OnePlus 2 phone launch an intimate VR experience

I’ve never sat through an entire presentation dedicated to the launch of a new phone before, and I probably never will again.

But the OnePlus 2 launch last night, from Chinese firm OnePlus, was an unusually compelling and intimate experience.

Presented completely in virtual reality — or, for those without headsets, in 360-degree video — it felt as though you were the only one there, getting a tour of the company’s offices, getting introduced to its CEO, hanging out with some of its customers and employees.

Screenshot_2015-07-29-14-19-29 — OnePlus co-founder Carl Pie at the OnePlus 2 launch.

I’m not about to run out and buy the phone, but now I’ll recognize the company name, which is more than I could have said before.

Watch the full video below. Click-and-drag on the video to look in different directions, or watch on a smartphone with a virtual reality headset for the full immersive experience.

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Maria Korolov

Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn, and check out her latest videos on the Maria Korolov YouTube channel. Email her at maria@hypergridbusiness.com. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.