New Zealand-based virtual reality startup 8iÂ has received $20 million fromÂ Samsung and otherÂ investorsÂ toÂ enable virtual reality users to immersively engage with realistic 3D video captures, or holograms, of people.
“Wellington is the perfect place to scale this company,” 8iÂ CEO and co-founder Linc GaskingÂ said in a statement. “There are so many world leaders in visual effects and digital media here”
Samsung is coming on board through its Samsung Ventures. Other investors include movie star Ashton Kutcher’s Sound Ventures, Elisabeth Murdoch’s Freelands Group and Discovery channel founder JohnÂ Hendricks.Â
The company creates the 3D content by capturing live video of real persons using multiple video cameras and then turning the data intoÂ a hologram. It already owns live 3D content that is ready for use by third parties.
“Youâ€™ll dance with Beyonce in your living room, virtually test drive a Tesla with Elon Musk, and watch your home team from your sofa with your favorite athlete by your side,” said Gasking on the company’s Facebook profile.
End users canÂ experience the virtual environments on Oculus Rift headsets according to a company’s press release.
Applications include virtual filming, sales, education, and online dating, the company said.
In addition, the platformÂ will also allow end users to create virtual reality content.
The company has a production studio in Hollywood and offices in Wellington and San Francisco.
Watch a demo video aboutÂ the platform below.
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