ShelfZone offers VR store previews

ShelfZone VR store simulator. (Image courtesy inVrsion.)
ShelfZone VR store simulator. (Image courtesy inVrsion.)

Press release: Invrsion Presents Shelfzone, The Virtual Reality Solution For Large-Scale Retail Trade And Consumer Package Goods

Italian company creates virtual reality solutions for B2B using HTC Vive technology

Milan – inVRsion, the Italian start-up which develops virtual reality solutions for business, officially presents ShelfZone. This new solution, created using HTC Vive technology, is an innovative virtual reality simulator of stores for large-scale retail trade and consumer goods companies.

ShelfZone is able to recreate shops, supermarkets and even shopping malls with impressive realism. The freedom of movement offered by HTC Vive allows to appreciate the surrounding space and to better analyze and manage space allocation and category management solutions.

ShelfZone can simulate the supermarket aisles of specific package goods brands, allowing to visualize various dispositions on the shelf and managing products information in different ways. In the latter, ShelfZone simulates a supermarket enabling in this way the development of new market and consumer research activities, thanks to the analysis of users’ behavior, which is traceable in the VR.

inVRsion has also described its point of view on the future of e-commerce in a video, telling how VR can design new online sales systems, which will be able to change people’s shopping experience in the future. According to inVRsion, a consumer could buy groceries directly from home simply with a VR headset, enjoying a more exciting experience through the help of artificial intelligence.


Watch a promo video of a virtual shopping experience below:

Thanks to ShelfZone, inVRsion has recently won the Italian Popai Awards as “Best in Show” solution, best “Tech in Store” and has also the Critics’ Award. The “Best in Show” prize allows the company to take part in the Popai Global Awards, the illustrious event that recognize each year excellence in point-of-purchase advertising displays and marketing-at-retail activations, by bringing together Gold-winning companies from individual Global POPAI chapters’ own industry Awards to find and celebrate the international best-in-class.

“Our solution is growing quickly and we think it might disrupt the way we approach activities of planning, study and submission of projects of space allocation, promo and proximity,” said Matteo Esposito, CEO of inVRsion. “With ShelfZone it is possible to recreate an entire supermarket in a few square meter room and this new store could soon be full of real people who shop in the virtual reality.”


inVRsion is a company specializing in VR real-time room-scale simulators. Founded in 2015 by Matteo Esposito, Paolo Pascolo, Flora Caroli and Luca Ferrari Trecate, its mission is to create virtual rooms in which business contexts can be simulated with the purpose of showrooming and carrying out market research. The main application areas of inVRsion are the following sectors: retail, automotive and real estate.