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Press release: Invrsion Presents Shelfzone, The Virtual Reality Solution For Large-Scale Retail Trade And Consumer Package Goods Italian company creates virtual reality solutions for B2B using HTC Vive technology Milan – inVRsion, the Italian start-up which develops virtual reality solutions for business, officially presents ShelfZone. This new solution, created usingRead More →

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EBay has launched the world’s first virtual reality store, in partnership with Australian retailer Myer. It works with all Google Cardboard devices, and the company is also giving away Shopticals, a branded headset made out of Cardboard. You can download the app for iPhones and for Android devices — but onlyRead More →

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More than a third of consumers say they would shop for more products online if they were able to try them virtually using headsets, and 63 percent say they expect virtual reality to impact their shopping experiences in the future, says the Reinventing Retail 2015 Report. Virtual reality or augmentedRead More →

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There’s a well used adage, “sex sells.” It’s a bit of a cliche but true. There are many other sales triggers of course, including fear — used a lot by insurance companies, hope — used by lotteries, and vanity — used by beauty and cosmetics firms. The list is endless. However, theyRead More →