UNICEF says that 360-degree videos can cut the time spent in getting donor support in half by bringing donors closer to the people who need their help.
In the Clouds Over Sidra experience, for example, donors come face-to-face with Syrian refugees, which makes them feel more empathy for those suffering, UNICEF fundraising specialist David Cravinho told VRFocus. Under normal circumstances, it would take ten to thirteen conversations to get commitments from one donor, but using virtual reality could reduce that to only five or six, he said.
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