Kitely, InWorldz OpenSim’s most valuable grids

Update: The data and chart have been updated to include the full 2016 calendar year.

Almost every month, at least one person complains about why InWorldz is listed in our stats, or included in our surveys.

Some people complain that InWorldz is not on the hypergrid, meaning that people can’t teleport in and out to other grids. Others that it is running its own branch of the OpenSim software.

First of all, even though this site does have the word “hypergrid” in title, when I do an OpenSim grid report or survey, I’m going to include all public OpenSim grids, not just those that are hypergrid enabled. There are several reasons for this:

  • While most OpenSim grids today are hypergrid-enabled, not all are. In addition to InWorldz, two other popular closed grids are Virtual Highway and DreamNation. Grids remain closed for a number of reasons, including content security, because they have proprietary role playing games, because they have school children on their grid, or because they want to offer extra protections for groups concerned about personal safety.
  • Many grids run non-standard version of OpenSim. Kitely, for example, has a set of customizations that allow it to offer a cloud-based on-demand region hosting. Many grids run the DivaDistro, ArribaSim, and WhiteCoreSim.
  • InWorldz has open-sourced their version of OpenSim, called Halcyon, and the U.S. Army is now using for its Moses grid. It does not currently have hypergrid support, and they’re working on a web-based viewer right now, but they do say they’ll add hypergrid in the future.

Most valuable players

For most of its history, InWorldz has been bringing large numbers of new users to OpenSim.

The hard part, for most people, is setting up the viewer to log in to a new grid in the first place. Once you’ve done that once, it becomes easy to explore other OpenSim grids.

InWorldz spends money — quite a bit of money — advertising its grid, and looking for new users, many outside the current Second Life-OpenSim ecosystem.

To find out just how many new users InWorldz brings in, I looked at their registration numbers. These aren’t particularly controversial numbers. There’s no profit for grids to inflate them artificially. People usually care more about how much land a grid has, and how many active users it has. In addition, the number of registered users depends mostly on the age of a grid — the older the grid, the more users will be on its rolls, since grids tend not to delete old user accounts unless users specifically ask.

In almost every year for which I have data, InWorldz has been the top grid when it comes to registering new users.  In fact, in 2011, 2012, 2013, 2014 and 2015, InWorldz was single-handedly responsible for about a third of all new registrations of all the public OpenSim grids.

And yes, InWorldz is not on the hypergrid, but its users do create accounts on other grids. In fact, according to data from last month’s grid user survey, the average InWorldz resident has been to 3.4 grids — that they can recall, at least.

That’s not the best showing of all the OpenSim grids. In fact, the average user has been to 4.5 grids other than their own, but since InWorldz is not on the hypergrid, and is often the first point of entry into OpenSim, it’s not a bad showing. Plus, by sheer numbers, InWorldz winds up sending a lot of people out to other grids.

Recently, however, InWorldz has been lagging slightly. Possibly it’s because of the lack of hypergrid access, or the lack of ability to purchase content from the Kitely Market, or its relatively higher cost of land and lack of variable-sized regions.

Number of new users registered each year by InWorldz and Kitely. (Hypergrid Business data.)

In 2015 and 2016, Kitely has registered more users than InWorldz, though it was close both years.

The two grids have very different approaches to both technology and community.

InWorldz focuses heavily on community building and support, while Kitely leaves much of this up to its users.

Both grids have a lot of proprietary technology, but Kitely has kept their improvements mostly separate from core OpenSim, so they can easily upgrade when a new version of OpenSim comes out and benefit from all the community improvements to the platform. InWorldz either has to reverse-engineer the upgrades back into its own platform, or leave its users without those features. The features that InWorldz has developed, like its physics and scripting engines, don’t seem to make much of a difference to the majority of its users — InWorldz came in tenth in technology in this year’s reader survey.

Both grids have a strong focus on content. But while InWorldz focuses on protecting the content that’s on its grid, Kitely makes it easy for its content creators to sell their content throughout the hypergrid — and even to many closed grids.

The other most valuable grid

While InWorldz and Kitely might be the most valuable commercial grids, and bring in the most new users, another grid deserves mention in this article, as well.

OSgrid, the oldest grid in OpenSim, is the main testing ground for OpenSim developers. New features are tried here first.

Many independent hosting companies started out on OSgrid, first offering individual regions, then moving up to hosting entire grids.

And many communities got their start there as well, building up enclaves until they were large enough to move to their own grids.

It hasn’t always been an easy path, with management changes and outages — including a six-month-long outage in 2014.  But OSgrid is still there. It is currently the second most popular-grid by active users, and the largest by land area.

Related Posts'

Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China. Follow me on Twitter @MariaKorolov.

23 Responses

  1.' mikelorrey says:

    I think that this is a very fair evaluation, Maria, well done.

  2.' Da Hayward says:

    well done Maria.

  3.' Carlos Loff says:

    Great notes and rightfully ones

  4.' Magnuz Binder says:

    For those interested, here are the increases in registered users from Hypergrid Business stats, comparing November 2016 to November 2015, for grids present in the November 2016 compilation and showing no decrease. NOTE! This time comparison differs some from the one used by Maria (“this year”), since I prefer full year figures.

    TOTAL: 97002 (100.0%), Kitely: 24745 (25.5%), InWorldz: 22484 (23.2%), The Adult Grid: 6540 (6.7%), OSgrid: 5882 (6.1%), Virtual Brasil: 4822 (5.0%), Metropolis: 4379 (4.5%), Island Oasis: 2703 (2.8%), Great Canadian Grid: 2356 (2.4%), DigiWorldz: 1881 (1.9%), GreekLife Grid Club: 1501 (1.5%), AllCity: 1480 (1.5%), Eureka World: 1369 (1.4%), Virtual Life Brasil: 1327 (1.4%), Virtual Highway: 1101 (1.1%), Craft World: 1025 (1.1%), Baller Nation: 955 (1.0%), YrGrid: 833 (0.9%), Mobius Grid: 713 (0.7%), TeCoLa: 699 (0.7%), 3rd Rock Grid: 696 (0.7%), Lost Paradise: 668 (0.7%), Islands of Enlightenment: 458 (0.5%), FrancoGrid: 453 (0.5%), NexxtLife: 433 (0.4%), Second Chance: 416 (0.4%), DreamNation: 410 (0.4%), ZanGrid: 378 (0.4%), Grille EVER: 366 (0.4%), Littlefield: 338 (0.3%), 3DLES: 315 (0.3%), V-ALERT Mainland: 294 (0.3%), Nextlife World: 259 (0.3%), Emilac: 248 (0.3%), 3rd Life Grid: 247 (0.3%), Genesis Global Journey: 220 (0.2%), Tangle Grid: 201 (0.2%), Avacon: 195 (0.2%), Counter Earth: 172 (0.2%), Adreans-World: 145 (0.1%), Virtual Life EU: 145 (0.1%), Japan Open Grid: 138 (0.1%), Discovery Grid: 135 (0.1%), AU Metaverse: 130 (0.1%), Second World: 125 (0.1%), OpenSimulator Community Conference 2013: 112 (0.1%), Genesis MetaVerse: 107 (0.1%), EVA Park: 97 (0.1%), Sinful Grid: 96 (0.1%), Exo-Life: 88 (0.1%), TUIS Open Grid: 87 (0.1%), Neverworld: 86 (0.1%), Offworld: 84 (0.1%), Digital Multiverse: 81 (0.1%), UFSGrid: 80 (0.1%), Foto50: 78 (0.1%), jOpenSimWorld: 78 (0.1%), Avatar Sex Grid: 71 (0.1%), Encitra Home Grid: 70 (0.1%), Bess Research: 67 (0.1%), Dorena’s World: 63 (0.1%), ZetaWorlds: 59 (0.1%), Greater Ireland Grid: 57 (0.1%), Dynamic Worldz: 56 (0.1%), MyOpenGrid: 55 (0.1%), Our Own Designs: 55 (0.1%), SLFDGrid: 52 (0.1%), KTU Uzem: 48, CyberNexus VW Grid: 45, Grid Nirvana: 45, Dreamscape: 44, GerGrid: 44, Osirus: 43, OpenSim UAb: 42, Regno Di Camlaan: 33, Next Dimension Tales: 30, Ascension Grid: 28, Crystal’s World: 27, Moonglow: 25, Rissland: 24, Spellscape: 23, Américas Worlds: 22, Trans Sidera: 20, Hypergrid Life: 19, New Genres Grid: 18, Karmalot: 17, Maze Matrix: 16, A Virtual World: 15, Poqpoq: 15, Relliketh Grid: 15, WestWorld Grid: 15, AnSky: 14, HD Skin World: 12, Metaverse Concept: 12, Alterworld Grid: 11, EUITOP: 11, My Virtual 3D Life: 11, Radiola: 11, Sanctuary: 11, Athabasca University: 10, Moonlight Grid: 10, Virtual Final World: 10, AviRealms: 9, Infinite Grid: 9, Yaras Welt: 9, EUITOP2: 8, Immersive Reality: 8, Proyecto Alebri: 8, Adventure Bay: 7, Insight Concepts: 7, SirinHGpole: 7, Ventureworldz: 6, Binders World: 5, Saltwaterbay: 5, KiWo Grid: 4, Outworldz: 4, Brillyunt: 3, Hakusan: 3, Kingdom of Creation: 3, Kroatan Grid: 3, LeBourg: 3, NewWorld: 3, Open Island: 3, Smxy: 3, TheGrid: 3, Xntra City: 3, AIRE Mille Flux: 2, Ignis Fatuus: 2, Justice Grid: 2, Revo Grid: 2, 2Open: 1, Anvil1: 1, CreaNovale Grid: 1, Hyperica: 1, Kalasiddhi Grid: 1, KubwasWelt: 1, Kyle Archipelago: 1, Lummerland: 1, NeoGrid: 1, REDgrid: 1, Refuge Grid: 1, Sector 17: 1, Tropic Terrace V: 1, AiLand: 0, Anettes Welt: 0, Iti Motu Resort: 0, Open Dream: 0, Openvue: 0, Pathlandia: 0, Tellus: 0, The Lost Castle: 0, UCI Mondego vLab: 0, UFGQ Grid: 0, Xmir: 0.

  5.' Magnuz Binder says:

    Maria, do you know if InWorldz or Kitely perform any kind of survey on registration of new users, asking them if they have been to other OpenSimulator worlds before coming there, if they come straight from Second Life, or if they have no previous experience from OpenSimulator or Second Life? If so, it would be interesting to see how many new OpenSimulator users they really bring in. If not, I can’t see you have any more grounds for your assumption they actually bring in a lot of new users than you had for your (in)famous statement that most OpenSimulator worlds didn’t report hypergrid visitors as actives, which kind of slipped after I checked what the stats part of Wifi and a couple of other reporting systems really did.

    Look at it this way: OSGrid user wants to see Metropolis, OSGrid user hypergrids and doesn’t need to register with Metropolis. OSGrid user wants to see InWorldz, OSGrid user must register with InWorldz. OSGrid creator or merchant wants to use Kitely marketplace, OSGrid creator or merchant must register with Kitely. Actually, it’s a funny coincidence that The Adult Grid, which also requires registration to visit, is the third “most valuable” grid. So, unless there are more evidence than you present, there are equally plausible explanations why many users register with InWorldz and Kitely than them bringing in a lot of new users.

    • I don’t know if any grid owners who have surveyed new users about whether they’re new to OpenSim or not, and I haven’t seen this question asked on any registration pages.

      So yes, I’m guessing.

      The assumption here is that they register a lot of new users, significantly more than other grids. I’m working on a story now about InWorldz marketing efforts, and I’ll ask them that question, and check with Ilan at Kitely, as well.

      As to whether they’re drawing in brand new users, or pulling in people from other grids — the total active user base of OpenSim is going up, and if the proportion of new-comers versus lateral movers is constant, then Kitely and InWorldz will have a big share of the pie simply by sheer numbers.

      I’m not seeing any evidence that there are other grids that do a better job of bringing in outsiders, other than small grids focusing on very niche communities, which don’t really move the needle much. And I have seen evidence that the commercial grids are doing marketing and outreach, and spending money on it, so if there’s error here it’s most likely in the direction of Kitely and InWorldz and not against them.

      So you combine that with large InWorldz registration numbers and steady and declining active user numbers, and the high proportion of residents of other grids who have visited InWorldz but now consider other grids their home, and the conclusion that I come is that people come to OpenSim first via InWorldz, get to know the OpenSim platform, and expand out to other grids, at a higher than average rate for other grids.

      •' Magnuz Binder says:

        Thank you, Maria. I’ll settle for your “I’m guessing” for now, and looking forward to you hopefully putting a bit more substance into that guessing in the near future.

      •' Justin Time says:

        For Kitely, new user numbers would not only naturally occur but also because of their marketplace. It is not at all uncommon for creators and consumers to join Kitely just to have an active account where they buy and sell.

      •' Rene says:

        “So you combine that with large InWorldz registration numbers and steady and declining active user numbers, and the high proportion of residents of other grids who have visited InWorldz but now consider other grids their home,”
        Indeed, InWorldz sees a large influx of first time registrations, but their retention rate is very low. But the retention numbers for OpenSim grids is low too (as is with SL). A good project to undertake is to quantify retention rates in all the grids. Otherwise, without that information, it is difficult to determine whether the loss of active users is a result of overall trends affecting all SL-style grids or it is the result of specific grid issues. Also an important survey question is to ask how people ended up in their favorite grid, and whether their current grid residency was a pull to it (they liked some aspect) or a push away from a previous grid (there were dislike factors that made them go elsewhere).
        The perception of how good a grid is depends on a complex interaction of price/value and technical issues. The best technical bits and pieces are easily offset by buggy experiences.

      •' Minethereé says:

        Just checking back on this so I can close the matter for myself.

        You said;

        “InWorldz spends money — quite a bit of money — advertising its grid, and looking for new users, many outside the current Second Life-OpenSim ecosystem.”

        Then you said;

        “The assumption here is that they register a lot of new users, significantly more than other grids. I’m working on a story now about InWorldz marketing efforts, and I’ll ask them that question, and check with Ilan at Kitely, as well.”

        You also said, “So yes, I’m guessing.” (I just put this in out of context for fun)

        So I was just’a wonderin’ when the article will come out. I figured it would be quite enlightening, even if it doesn’t.

        • I’ve reached out to both grids… Kitely doesn’t collect those stats, and I’m still waiting to hear back from InWorldz. I *DO* very much want to do a story on their marketing efforts.

          •' Minethereé says:

            I would enjoy it since I haven’t really seen any, or heard of any other than a mention of facebook stuff by beth.

            The only thing I read about Kitely was that they did spend a pretty penny on some graphics once for the new Kitely logo, which would be advertising…I am not positive but I think the HG logo they did, and subsequently allowed others to use freely, was another bit.

            beth also commented once in their forums something to the effect that people won’t see most of it as it is directed to people who do not currently use this stuffs.

            (I don’t feel like taking the time to find those comments)

            Dunno, I would imagine some google search would find such things rather easily…I can’t imagine how one could market a place without mentioning the place-)

            In any case, I don’t think any have spent all that much. Most people are techs who might be invested enough to do so and typically they don’t have a clue how to do so anyway.

            I don’t think there is any, or if there is they are not interested (just using this for entertainment), public relations experienced marketing people in this, other than SL I guess.


          •' Ilan Tochner says:

            Hi Minethere,

            We spent money on a professional design for Kitely’s current logo close to 3 years ago. Such an expense is commonly classified as image/branding, which affects marketing but isn’t directly connected to any active form of advertising (which I think is what Maria had in mind when she talked about grids marketing to SL users).

            The Hypergrid logo we created, and contributed to the public domain, a couple of months after that. The HG logo was created by me but was heavily inspired by a logo design that was contributed by Amiryu Hosoi following our request for help designing a logo for the Hypergrid, see:

            We had spent some money in the past advertising to Second Life users but the return on investment in the channels we tried didn’t justify that expense. It has been a while since we last advertised in those channels so things may have changed since then.

            The marketing that Kitely gets now is almost entirely based on word-of-mouth by people who’ve used our service and decided to tell their friends and colleagues about us. The input I’ve gotten from those new Kitely users indicates that a segnficant number of them are Second Life users who’ve either never tried OpenSim before or have tried other OpenSim grids but didn’t quite find what they were looking for there.

            I talk to hundreds of the close to 2000 new registered users Kitely gets each month, and many of them have told me they decided to give OpenSim a first/further try after hearing about Kitely. But the sample of people I talk to doesn’t necessarily represent all our new users so I can’t, in all honesty, give any statistically segnficant estimate as to how many of Kitely’s new users become active OpenSim users due to their positive experience with Kitely.

            What I can say for certain is that there are quite a few people who’ve started using the Hypergrid following their positive experience with our grid; and that even people who later decided to move to another grid, or start their own, often continue buying items for their avatar(s) on those grids from Kitely Market.

          •' Minethereé says:

            Oddly I didn’t get an email that you replied Ilan. In any case, thank you for the memory refreshers for myself.

            With the web tools you guys offer it has always seemed to me go beyond simple one grid politics, but show a refreshing open outlook I have always admired.

            While typical and standard in the free meta( non commercial, non profits and of course personal grids) yours is the only one I am aware of (and I am certain this applies to all ) commercial type grid to offer not only copies of entire region spaces (all content stored in your servers) as well as filtered OARs that people can use otherwise, in their local opensimulator instances and/or places where their OARs can be uploaded.

            As well your other tools are pretty darn cool and show a good community minded spirit.

            No to mention your Market…all this ferments good vibes and good makes you good ambassadors for opensim.

            Now when you add IARs, filtered or full, similar to your OAR management, that will be very good as well-)

            If I sound like a Kitely commercial it is because I have never been disappointed in any way whatsoever with how you guys run Kitely and deal with customer service.

          •' Ilan Tochner says:

            Thank you Minethere 🙂

          •' Minethereé says:

            For sure-) I have just watched and with various degrees of participation in closed commercial grids as well as the hypergrid enabled commercial grids.

            Between dictator wannabees and grid owners so in over their head they make errors in judgement that only serve to more clarify that they are, it’s refreshing.

    •' Justin Time says:

      I agree Magnuz. I do not blame the system for reporting numbers, what I find is the numbers are dubious for many reasons.

  6.' TribeGadgets says:

    Odd to nod along (with Intlibber no less) but very valid.
    Also thanks to Magnuz Binder as always – whenever anyone asks I point them to there.

    •' mikelorrey says:

      Hey now, come get to know me (I run Naboo and SLexit in Kitely). Pretty much all the negative stuff people have said over the years about me is completely false (particularly if it was said by Prok, LL, or JLU), and I don’t have any problem owning up to the stuff thats true about me.

  7.' Mike Chase says:

    Just a note regarding “reverse engineering” of OpenSim features into at least InWorldz.. In a number of cases (2 were mentioned, Phlox and PhysX based Physics) the implementations are totally separate from what’s been done in OpenSim. And in all the cases the code for the work is in the Halcyon repository and open sourced. I know in addition to Phlox and Physics the Mesh and Materials code is either substantially modified or totally new. The Mesh implementation calculates and returns reasonable LI values for uploads to give residents and idea of the cost of their models. And the Materials implementation doesn’t use assets for storage and provides a complete implementation of the LSL api to manipulate materials settings. That’s not exhaustive list. There are advancements in asset and inventory storage as well as many small improvements throughout the code.

    My point being I think that some very interesting and relevant work for VW grids is being done in Halcyon and it’s all open sourced and available. So in addition to bringing users to the picture I think InWorldz is also bringing technological advances that are being made available to the community at large.

  8.' Butch Arnold says:

    I believe the Kitely numbers also represent users from other grids who sell on the Kitley marketplace?
    I was told that each merchant in the market also has a Kitely account by default, whether they want one or not?
    Anyone know for sure?

    •' Ilan Tochner says:

      Hi Arnold,

      Kitely Market, like any other online marketplace (virtual-world related or not), requires you to have an account to buy or sell items on it. Kitely doesn’t create these accounts on people’s behalf, people need to actively provide Kitely with the information it needs to enable them to buy or sell items in its marketplace.

      Kitely currently offers a single type of account. That account enables you to buy and sell items in the Kitely Market and provides you with an avatar on the Kitely grid. The great majority of new account registrations that do anything on Kitely use that provided avatar to visit the Kitely grid.

      Some Kitely Market buyers don’t use their Kitely avatar but those people don’t contribute to Kitely’s active users statistics. The only statistics they do contribute to is the registered users statistics and even there the effect on Kitely’s overall new user registration rate is very small. Kitely gets many thousands of new visitors to its website each month, a significant percentage of which create Kitely accounts. The number of new Kitely Market buyers for avatars on third-party grids amount to less than 10% of those new monthly registrations (which is significant compared to the overall number of people actively using OpenSim but is negligible compared to our sign up rates).

      Please note that merchants that want to sell items in Kitely Market need to have a Kitely avatar in order to provide Kitely with the level of access our system needs to add items to our marketplace. To get their items into that avatar’s inventory, merchants need to actually log into the Kitely grid and import that content into Kitely (they can also do it the other way around and import their content into Kitely via OAR file and then take it into their Kitely avatar’s inventory). Once the content is inside Kitely, merchants need to test it to make sure it’s been properly imported and works as expected in Kitely so that it will be delivered properly to their buyers, They do this using the tools we provide, see:

      As a side note, most Kitely Market merchants use the free Kitely Merchants Sandbox to upload and test their content:

      It’s therefore makes a lot of sense for Kitely to count the merchants who’ve spent time inside the Kitely grid in its reported active users statistics. As our active user numbers only include avatars that were actually inworld during the last 30 days Kitely Market merchants don’t contribute more to our statistics than any other person who actually enters our grid during that time period.

      In other words, the number of people who only use their Kitely account to buy items from Kitely Market for avatars on other grids is very small compared to the number of people who actually enter our grid with their Kitely avatar; while all Kitely Market merchants actually need a Kitely avatar to use our marketplace.

    •' Cinder Biscuits says:

      Hi Arnold.