Eric Vidal is a leading voice and expert in conversational marketing and virtual environments. As the director of product marketing for InterCall, Vidal manages the marketing strategy and direction for virtual environments and webcasting products. He managed the brand advertising and new media at Cisco/WebEx, where he led the move to integrate more conversational, efficient and interactive online initiatives into their marketing & advertising strategies. Prior to joining Cisco/WebEx, Vidal held senior marketing positions at IBM, BBDO Worldwide, ADI, and Macromedia.
The economic downturn has put a damper on tradeshow activities worldwide. Travel budgets have been tightened across the board. Attendees are less willing to hop on a plane halfway around the globe for a few meetings with uncertain ROI. On the vendor side, exhibitors are faced with stagnant budgets andRead More →