Nicole Kidman stars in a just-released ad campaign by Etihad Airways, the national carrier of the United Arab Emirates. The commercial is a five-minute 360-degree virtual reality film that showcases the new Airbus A380. The commercial is available as a Google Cardboard-compatible app for the iPhone and Android. A Gear VR versionRead More →

Press release Immersv Introduces a Mobile Virtual Reality Ad Platform Dedicated to Helping Consumers Discover Great VR Apps and Content Former Tapjoy and RockYou execs launch innovative platform for the distribution and monetization of mobile VR content LOS ANGELES — Today, Immersv  announced the public launch of its mobile virtual reality advertisingRead More →

According to Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees, or are themselves innovating and developing these technologies. The tech sector is in the lead inRead More →

It’s a law of economics that, over time and with perfect competition, the price of a product tends to approach the marginal cost of the product — that is, how much it costs to make one more item. The marginal cost of a virtual good is just about as closeRead More →