Second Life turns a new face towards business

Linden Lab has debuted a new portal for enterprise users, which features case studies of business uses of Second Life and offers a free tour of the Second Life environment.

“For those of us working with enterprise clients, the new page is a welcome relief from what came before — highlighting the cross-reality utility of virtual worlds, and focusing on benefits that people can understand,” said Doug Thompson, CEO of Remedy Communications Ltd. and owner of Metanomics, a weekly show which is broadcast before a live virtual audience and on the Web.

Previously, Linden offered a different face to the business community, which Thompson described as “dull, drab and disorganized.”

One of the more informative areas of the new portal is the success stories page — which lists 34 examples of enterprise use of Second Life. Of these, twelve are of meetings and conferences and recruiting, nine are learning and training, nine are prototype and simulations — and only four are of marketing.

Even though it was the marketing aspects of Second Life that got all the media attention a couple of years back, it is the other applications of virtual worlds, internal uses such as meetings and training, that are the most vital.

National Oceanic and Atmospheric Administration's Second Life simulation allows people to experience climate change inworld to prevent it in the real world (image courtesy Linden Research Inc.)

National Oceanic and Atmospheric Administration's Second Life simulation allows people to experience climate change inworld to prevent it in the real world (image courtesy Linden Research Inc.)

According to Linden Lab, Second Life owns 90 percent of the virtual world market — but don’t explain just what they mean by “virtual world market.”

maria@hypergridbusiness.com'

Maria Korolov

Maria Korolov is editor and publisher of Hypergrid Business. She has been a journalist for more than twenty years and has worked for the Chicago Tribune, Reuters, and Computerworld and has reported from over a dozen countries, including Russia and China.

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  • This is great news! This has always been a barrier to those exploring the wonderful uses in world but fearful of the "gaming" look and risque avatar pics everywhere. Never really said "WELCOME BUSINESS COMMUNITY". Love the fact that they have posted case studies and success stories! Thanks for sharing~

  • Thanks for covering our new SL Work microsite. We are very excited about rolling out the new SL Work brand and creating a new dialogue with businesses and government agencies that are interested in using Second Life for work. We're going to continue to enhance the site, so all comments and ideas are welcome!

    Best, Amanda

    Exec Director, Enterprise Marketing

    Linden Lab/Second Life