Linden Lab has debuted a new portal for enterprise users, which features case studies of business uses of Second Life and offers a free tour of the Second Life environment.
“For those of us working with enterprise clients, the new page is a welcome relief from what came before — highlighting the cross-reality utility of virtual worlds, and focusing on benefits that people can understand,” said Doug Thompson, CEO of Remedy Communications Ltd. and owner of Metanomics, a weekly show which is broadcast before a live virtual audience and on the Web.
Previously, Linden offered a different face to the business community, which Thompson described as “dull, drab and disorganized.”
One of the more informative areas of the new portal is the success stories page — which lists 34 examples of enterprise use of Second Life. Of these, twelve are of meetings and conferences and recruiting, nine are learning and training, nine are prototype and simulations — and only four are of marketing.
Even though it was the marketing aspects of Second Life that got all the media attention a couple of years back, it is the other applications of virtual worlds, internal uses such as meetings and training, that are the most vital.
![bannernoaa National Oceanic and Atmospheric Administration's Second Life simulation allows people to experience climate change inworld to prevent it in the real world (image courtesy Linden Research Inc.)](https://www.hypergridbusiness.com/wp-content/uploads/2009/07/bannernoaa-550x237.jpg)
According to Linden Lab, Second Life owns 90 percent of the virtual world market — but don’t explain just what they mean by “virtual world market.”
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