Press Release: Cisco Virtual and Hybrid Events Take Top Honors with Grand Ex Award
Cisco Sweeps Global Event Awards Program With Virtual Events in Two Categories and Takes Top Honors Among All Global Brands with Grand Ex Award.
Chicago, IL â€“ May 5, 2010 â€“ Virtual Events emerged as a major force in marketing communications and business last night at the 8th Annual Event Marketers Ex Awards. Cisco swept the virtual event and hybrid event categories and was awarded the Grand Ex, beating out more than 600 other programs from such brand luminaries as Coca Cola, Ford, Motorola, Nike, Pepsi, Microsoft, and Audi. Both the Global Sales Experience (GSX) and Cisco Live were recognized for breaking new ground with virtual-only and live-virtual hybrid programs.
The Grand Ex award is the top honor of the night reserved for the highest scoring program across 30 event categories. â€œNot only was it the first hybrid event to win the Grand Ex prize, but this is also the first BtoB Event ever awarded this honor. It has always been dominated by the major consumer brands. This is a real breakthrough,â€ stated Dan Hanover, Publisher of Event Marketer Magazine and Host of the Ex Awards.
â€œCisco Live is a global strategic initiative and in 10 months has now become a thriving 365-day community with 40,000 members in the platform from 190 countries,â€ Kathy Doyle, Director, Global Cisco Live & Networkers Conferences indicated. The creative and technology resources behind Cisco for this effort included global experience marketing agency, George P. Johnson, who managed the physical event, and leading virtual platform provider, INXPO, delivered the virtual technology.