Press Release: Henk Rogers named CEO of Avatar Reality, Inc.
Entrepreneur and Interactive Entertainment Visionary Expands Role atÂ 3D Virtual World Company
HONOLULU, HI — Avatar Reality, developers of the Blue Mars 3DÂ virtual world and iOS app, today announced the appointment of company Co-FounderÂ Henk Rogers as CEO, effective immediately. Rogers is widely respected as a visionaryÂ game designer and entrepreneur, and is best known for revolutionizing the videogameÂ industry by bringing Tetris to the United States and world market.
â€œI believe that the full potential of the Blue Mars platform and technology has yet to beÂ realized,â€ said Rogers. â€œWith this, I am excited about the innovation to come, and amÂ fully committed to the success of the company and Blue Mars.â€
Rogers is a seasoned videogame industry veteran, with a proven track record ofÂ success. His career began almost 30 years ago, when he programmed and selfpublished Japanâ€™s first role-playing game (RPG), The Black Onyx, which became the #1Â title in the country. He is best known for introducing Tetris to the United States andÂ world market, and is CEO of Blue Planet Software, sole agent for the Tetris brand. UnderÂ his management, Tetrisâ€™ popularity and relevance continues 26 years after its launchÂ with 125 million games sold and growing. Rogers also holds leadership positions atÂ several other software companies, and is the Founder of Blue Planet Foundation, whoseÂ mission is to end the use of carbon based fuel in the world, starting with Hawaii.
â€œWe are thrilled that Henk will take on an expanded, more active role at Avatar Reality,â€Â said Co-Founder Kazuyuki Hashimoto, who will continue as President. â€œOur team, theÂ product and the Blue Mars community will all benefit from his vision, leadership andÂ experience. With the recent success of Blue Mars Mobile, our first iOS application, andÂ some new, breakthrough technology in the pipeline, this is an exciting time in the historyÂ of our company.â€
About Blue Mars and Avatar Reality Inc.
Developed by Avatar Reality, Blue Mars is a premium 3D virtual world platform featuringÂ unparalleled interactivity, fidelity, scalability and security, and enables artists andÂ developers to create and distribute amazing interactive 3D experiences to a globalÂ audience. Blue Mars launched in Open Beta in October 2009 and began selling virtualÂ land to third party developers in January 2010. Blue Mars Mobile, an iOS app based onÂ the content and technology from the virtual world, was introduced in February 2011.
Avatar Reality was founded in 2006 by interactive entertainment visionaries HenkÂ Rogers – best known for introducing Tetris to the world – and Kazuyuki Hashimoto,Â former CTO of Squaresoft and vice president at Electronic Arts. Privately held, AvatarÂ Reality features a team of industry veterans and world-class experts in casual, PC andÂ console games, and virtual worlds and economies. For more information, visitÂ www.bluemars.com.
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