Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality promotions.
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Read the full story at AdAge.
Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn. Email her at maria@hypergridbusiness.com. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.
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