Apparel maker uses VR for marketing

Clothing maker takes virtual reality users on an outdoor adventure.
Clothing maker takes virtual reality users on an outdoor adventure.

Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality promotions.

Watch the video below.

Read the full story at AdAge.

Maria Korolov

Maria Korolov is a science fiction writer who covers cybersecurity, AI and extended reality as a tech journalist at her day job.
Check out her author page on Amazon or follow her on Twitter, Facebook, or LinkedIn. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now.

Latest posts by Maria Korolov (see all)