marketing

How to create a landing page

If you want to rent land, or sell other products or services, you need a landing page. A landing page is a page that converts someone who is vaguely interested in what you are...

Marketing meets VR and gets creepy

In general, I believe that marketing is advertising is great for promoting virtual reality.  Marketing experiences tend to short, well-produced, and, of course, well marketed. Plus, no company wants to make potential customers sick,...

Ticket vendor says VR brings in the dough

StubHub competitor Rukkus, which sells tickets to concerts and sports events, has released a virtual reality app that shows the view from any seat. The app, Seat360, is available for both iOS and Android, and...

Three ways to make a grid unique

I regularly get emails from new grid owners looking for publicity but very few grids can answer the first question I ask: “What makes your grid different?” Instead, I get generic answers, which could...

Crystal Delights expands from SL to physical store front

Second Life adult toy merchant Crystal Delights has opened its first retail outlet, in Port Townsend, Washington, and plans to expand into non-adult product lines and use Second Life to help market the non-adult products, company co-founder Andrew Schwartz told Hypergrid Business. “We...

10 fears to let go of in 2016

OpenSim is taking off. Active users grew more than twice as fast in 2015 than in any other previous year. Based on Kitely Market stats, exportable, hypergrid content grew faster last year — five times...

Will v-commerce replace e-commerce?

More than a third of consumers say they would shop for more products online if they were able to try them virtually using headsets, and 63 percent say they expect virtual reality to impact...

Shangri-La Hotels deploy Gear VR, immersive videos

Shangri-La Hotels and Resorts today announced the first-ever integration of virtual reality experiences into worldwide hotel sales efforts. The group has rolled out Samsung Gear VR headsets across all Global Sales Offices and produced...

UK supermarket offers VR Halloween experience

UK supermarket Asda has launched a virtual reality Halloween experience on its YouTube channel, and the video quickly became the second-most-watched video on the supermarket’s channel, with more than a million views in just a...

75% of top brands have VR projects

According to Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees,...

Automaker Mini giving away free VR headsets

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality...

Beethoven coming to VR and a van near you

If you live in Los Angeles, keep an eye out for the VAN Beethoven customized truck. The Los Angeles Philharmonic Orchestra has created a new virtual reality experience for the Oculus Rift, the opening...

DigiWorldz launches affiliate program

DigiWorldz has announced a referral and affiliate program for residents, bloggers, and anyone else who would like to bring new users to the grid and earn a commission on all future land payments. This...

How to market with Google Cardboard

Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now...

5 tips for competitive analysis

So you want to operate a business in a virtual world, with a shop that people can visit and look around. Last week, I offered some tips for creating demand for your products. This...

Apparel maker uses VR for marketing

Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality...

Moon sale brings in cash, marketing

Last month, Entropia Universe “discovered” a new moon. Today, the company announced that the moon “sold” for $150,000 to a player-led group of investors. This isn’t the first time the company has “sold” virtual...

5 reasons why stuff should be free

In virtual worlds, the question of free stuff — free content, free software, free land — comes up a lot. Some people love free stuff. Some people hate it. Some people say that all content...

Virtual world lead generation

Ever since Second Life made virtual world a common reality, people have been trying to find ways to utilize this new-found platform for unimaginable reasons. Soon enough other companies cropped providing quick similar features....