If you want to rent land, or sell other products or services, you need a landing page. A landing page is a page that converts someone who is vaguely interested in what you are offering into an actual customer. The effectiveness of your landing page is known as the conversionRead More →

In general, I believe that marketing is advertising is great for promoting virtual reality.  Marketing experiences tend to short, well-produced, and, of course, well marketed. Plus, no company wants to make potential customers sick, so they pay attention to making their virtual experiences induce as little nausea as possible. And,Read More →

StubHub competitor Rukkus, which sells tickets to concerts and sports events, has released a virtual reality app that shows the view from any seat. The app, Seat360, is available for both iOS and Android, and works with Cardboard-compatible headsets. The company told UploadVR that it’s generated $350,000 through the app thus far,Read More →

Second Life adult toy merchant Crystal Delights has opened its first retail outlet, in Port Townsend, Washington, and plans to expand into non-adult product lines and use Second Life to help market the non-adult products, company co-founder Andrew Schwartz told Hypergrid Business. “We do not use Second Life currently for market testing, but we still have plans to renewRead More →

OpenSim is taking off. Active users grew more than twice as fast in 2015 than in any other previous year. Based on Kitely Market stats, exportable, hypergrid content grew faster last year — five times faster — than non-exportables. And virtual reality is set to explode. With more than 16 millionRead More →

More than a third of consumers say they would shop for more products online if they were able to try them virtually using headsets, and 63 percent say they expect virtual reality to impact their shopping experiences in the future, says the Reinventing Retail 2015 Report. Virtual reality or augmentedRead More →

UK supermarket Asda has launched a virtual reality Halloween experience on its YouTube channel, and the video quickly became the second-most-watched video on the supermarket’s channel, with more than a million views in just a week. The 360-degree video can be watched on a traditional screen, where viewers can scroll theRead More →

According to Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees, or are themselves innovating and developing these technologies. The tech sector is in the lead inRead More →

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality headsets lately, including Volvo, cell phone manufacturers LG and OnePlus, the HomeLane furniture store, a pornRead More →

DigiWorldz has announced a referral and affiliate program for residents, bloggers, and anyone else who would like to bring new users to the grid and earn a commission on all future land payments. This is not a one-time payment, grid founder Terry Ford told Hypergrid Business. Whenever a new userRead More →

Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now there is another emerging technology that is delivering promising results in every industry that’s tested it—virtualRead More →

Its not just cars, movies, and hotels using virtual reality for marketing. Outdoor-apparel brand Merrell showed off an Oculus Rift experience at the Sundance Film Festival last month and said it will do more virtual reality promotions. Watch the video below. Read the full story at AdAge.

Last month, Entropia Universe “discovered” a new moon. Today, the company announced that the moon “sold” for $150,000 to a player-led group of investors. This isn’t the first time the company has “sold” virtual property — a virtual setting called “Treasure Island” went for $26,500 in 2004. In 2005, “ClubRead More →

In virtual worlds, the question of free stuff — free content, free software, free land — comes up a lot. Some people love free stuff. Some people hate it. Some people say that all content should be free because there are no distribution costs. Some people say that content should cost moneyRead More →

Ever since Second Life made virtual world a common reality, people have been trying to find ways to utilize this new-found platform for unimaginable reasons. Soon enough other companies cropped providing quick similar features. These include Active Worlds and Entropia Universe. They all mainly started as a virtual social gameRead More →