Mountain Dew has produced the Dew VR Snow Experience, a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry.
The on-site experience will debut at the Burton US Open of Snowboarding in Vail, Colorado and South by Southwest in Austin, Texas and will be available for the Oculus Rift and Samsung’s Gear VR.
The virtual adventure stars Olympic snowboarders Danny Davis, Scotty Lago, and pro snowboarder Jack Mitrani.
Read more about it at The Drum.
Hypergrid Business editor and publisher Maria Korolov is a science fiction novelist. During the day, Maria Korolov is an award-winning freelance technology journalist who covers artificial intelligence, cybersecurity and enterprise virtual reality. See her Amazon author page here and follow her on Twitter, Facebook, or LinkedIn. Email her at [email protected]. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now. She is also the publisher of MetaStellar, a new online magazine of speculative fiction.
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