UK supermarket offers VR Halloween experience

ASDA Halloween haunted house
ASDA Halloween haunted house.

UK supermarket Asda has launched a virtual reality Halloween experience on its YouTube channel, and the video quickly became the second-most-watched video on the supermarket’s channel, with more than a million views in just a week.

The 360-degree video can be watched on a traditional screen, where viewers can scroll the video to look in any direction. Users can also watch the video in immersive virtual reality if they have a compatible headset.

The supermarket is giving away free Google Cardboard sets sets in five stores. Google Cardboard-compatible headsets are also available for order from dozens of manufacturers starting at under $10.

The video also includes TrueView cards – a new YouTube feature that shows product information and allows click-to-buy options.

Maria Korolov

Maria Korolov is a science fiction writer who covers cybersecurity, AI and extended reality as a tech journalist at her day job.
Check out her author page on Amazon or follow her on Twitter, Facebook, or LinkedIn. Her first virtual world novella, Krim Times, made the Amazon best-seller list in its category. Her second novella, The Lost King of Krim, is out now.