Second Life adult toyÂ merchant Crystal Delights has opened itsÂ first retail outlet, in Port Townsend, Washington, andÂ plansÂ to expand intoÂ non-adult product linesÂ and use Second Life to helpÂ market the non-adult products,Â company co-founderÂ Andrew Schwartz told Hypergrid Business.
“We do not use Second Life currently for market testing, but we still have plans to renew our use of Second Life for brand name marketing,” said Schwartz.
The company has been selling virtual adult glass toy products to avatars at Second Life since 2008 and sellingÂ real life products Â online since 2010.
Opening aÂ real life store allows the company to expand revenueÂ streams, saidÂ Schwartz, although restrictions advanced by Second Life for adult commerce products was also part of the reason, according to a company blog post.
“It was driven by the struggles we started having making Second Life work financially for us — this was back in 2008-2010 — and we need to start looking at other ways of generating revenue,” said Schwartz.
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