Island Oasis free land marketing campaign pays off
On the back of a new free land offer marketing campaign, Island Oasis gained 603 new registered users this past month, nearly twice as many as in March. This was the highest number of new registrations since the grid first launched in 2011.
The grid offers free parcels of 4,896 square meters each with a building allowance of 280 primitives, one parcel per resident.
Island Oasis was originally a closed grid, but turned on hypergrid connectivity a little more than a year ago, and saw its active users increase for the next few months, though not quite as sharply as this month.
Currently, Island Oasis has its own currency, $Ps. It supports real-money cashouts and has ATMs on Island Oasis and other grids so that people can purchase the currency and cash out in real world currency.
Gloebits has gained huge traction among many grids but the grid is not considering enabling it for the residents. This is because Island Oasis residents, including the new residents, seem to prefer a grid which has its own established economy and currency against “outsourced” or third party currency such as Gloebits, grid marketing director Liz Harrington told Hypergrid Business.
“What is interesting is witnessing Gloebits beginning to be used on other grids and our new residents commenting on “outsourced currency” and they prefer a grid which has their own established economy and currency,” she said. “I am still trying to compile data to see how much of an impact this fact has on our increasing growth and the direct correlation if there is one. On the surface there seems to be a huge impact due to so many new residents commenting on it, the dates of recent listings and adverts for hypergrid locations using Gloebits and the dates of our increase in numbers, but again I am trying to compile data to verify this as fact and not phenomenal coincidence.”
Although this was an initial conclusion based on resident comments and initial investigations by her, she is yet to ascertain the truth.
The grid’s sixth anniversary celebration has still not been scheduled.
The event was postponed after grid founder Nicole Dreyer suffered a heart attack.
“We want to make sure she will be in attendance for the celebration of the grid she co-founded,” said Harrington.