Ike Singh Kehal is a seasoned business professional with 15+ years of marketing, sales, and business development experience. His latest company, Social27 was founded in 2007 to take advantage of the growing need for social media and game dynamics integration in virtual events. Prior to starting Social27, Ike drove numerous startup projects, including Indiabulls Retail, where he was CEO. Previously, he held various business strategy positions at Microsoft, spread over a seven-year period. Ike is a committed member of the virtual events community and contributes regularly to the discussion at http://www.virtualeventshub.com.
Event manager = 1/3 mad scientist, 1/3 psychologist, 1/3 logistics expert Since virtual events share many of the attributes of physical events, it makes sense to start by discussing some of the attributes of event managers in general. In many ways, events are like chemistry experiments – place a fewRead More →
On a recent trip to London, I found myself sitting in a Yo! Sushi. As I watched the colored plates winding their way around the room, I noticed a poster on the wall advertising “Blue Plate Mondays†(any sushi plate for £2 as opposed to the usual £3-5). Since gameRead More →
Event management is tough… really tough. In fact, if you are an experienced event planner, you are probably one of the only people in the world that knows how to ship an elephant from Dallas to Alaska, negotiate with three vendors at the same time, or find 200,000 Lego bricksRead More →
Virtual events are undoubtedly effective… but can they also be fun? Over the last several years, many companies, squeezed by tough economic conditions, have looked for alternatives to in-person events. At the same time, virtual event providers have responded with a hundred rational arguments regarding why meeting online is betterRead More →
