Immersive tech group to launch

Press release: The Immersive Technology Alliance to Launch at Game Developers Conference
Non-profit organization represents and grows Augmented Reality, Virtual Reality, 3D and Gesture markets.

San Francisco – Originally founded in 2009, The Stereoscopic 3D Gaming Alliance has been formally renamed the The Immersive Technology Alliance (The ITA) and has an expanded mandate to effectively meet the needs of the newly established Augmented Reality (AR), Virtual Reality (VR), stereoscopic 3D and gesture industries. With special thanks to The Khronos Group and The PC Gaming Alliance (PCGA), The Immersive Technology Alliance is being launched at Game Developers Conference in a private session on March 18, 2014 at 9:15AM.

The alliance features such names as Oculus VR, CastAR maker Technical Illusions, Electronic Arts, Epson, Virtuix, I’m in VR, Nanoveu, Gameface Labs, Vrelia, The University of Ontario Institute of Technology, Panasonic, Avegant, YEI Technology, and countless more. Meeting attendees will see exclusive presentations from Technical Illusions, The Game Creators, Survios, YEI Technology, I’m in VR, Epson, and more! Exciting tech demos will be on-hand as well.

Project Holodeck by Survios. (Image courtesy The ITA.)
Project Holodeck by Survios. (Image courtesy The ITA.)

Jeri Ellsworth, President and Co-Founder of Technical Illusions, commented, “In this rapidly expanding industry of augmented and virtual reality displays, and other immersive technologies, great communication and collaboration among technology leaders is valuable. We’re proud to participate in The ITA as a founding member, and contribute our thought leadership to the group. We are revolutionizing the way people interact with and display their digital graphics, and we look forward to working with the alliance to bring more awareness to immersive products like castAR.”

The goal of the alliance is to foster a vibrant and diverse industry that content makers can support on a wide scale. Accomplishing this goal requires commercial success, industry diversity, great content, compatibility, and a growing consumer base through joint education and outreach.

“Our team of experts has been developing VR for many years, and are committed to extending immersive technologies to a wide audience. Our MiddleVR plug-in lets developers create VR content on any system, from consumer to high-end. We are bringing the ITA our experience and energy to help drive this industry on a wide scale,” said Sebastien Kuntz, CEO of I’m in VR.

“With the lines blurring between PC and mobile, organizations like the Khronos Group and PCGA are growing increasingly important. The launch of the ITA is just another example of their positive influence,” said Neil Schneider, Executive Director, The ITA.

How to Get Involved with ITA

GDC Meeting

Press and game developers are encouraged to email to attend. Please email contact details and business title. Space is very limited and confirmation from The ITA is required for entry. The meeting takes place in NDA Room 262 in the West Mezzanine.


The ITA is also proud to support the catered VR Mixer taking place Thursday, March 20th from 6:30PM to 10:30PM at 50 Mason Social House in San Francisco. Organized by the Silicon Valley VR and San Francisco VR Meet-up groups, this promises to be a lot of fun.

“We’re witnessing a new generation of incredibly immersive technologies combined with massive excitement for their potential. The ITA is an important step towards ensuring a collaborative and prosperous future for the industry,” said Matt Sonic, co-organizer of the VR Mixer.