Ebbe: SL users cashed out $60 mil last year

Second Life’s content creators redeemed over $60 million last year, Linden Lab CEO Ebbe Altberg said Monday at the Silicon Valley Virtual Reality Conference in San Jose.

Linden Lab CEO Ebbe Altberg at the second annual Silicon Valley Virtual Reality Conference.
Linden Lab CEO Ebbe Altberg at the second annual Silicon Valley Virtual Reality Conference.

Of that $60 million, “a lot of that is from the fashion industry,” he added. “Just like in the real world, people want their avatars to look cool.”

Linden Lab had previously reported that in 2009, Second Life residents earned $55 million.

Altberg’s presentation focused on the how Second Life grew as a result of user-created content.

“Second Life is, to date, still the most successful virtual world that’s ever been created,” he said. “The GDP inside of Second Life is about a half a billion dollars.”

Altberg continued, “There’s a woman in New Zealand that makes hands and feet for avatars — she makes hundreds of thousands of dollars.”

Other successful products include hair, vehicles, houses, furniture, even trees.

“There’s a huge amount of creativity,” said Altberg.

His presentation in the video below starts at the 39 minutes mark.

Kathleen Watkins

Kathleen Watkins has been active in virtual worlds since 2006. In Second Life she is a supporter and presenter at the Nonprofit Commons. In OpenSim she leads weekly tours of the open source, hypergrid-enabled metaverse and teaches classes in 3D content creation with Blender software. Her background is in anthropology, nonprofit administration, and video production.