Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.
It’s called the Together Experience tour, andÂ has consumers playing a virtual maze game and includes social media components.
“The primary purpose is branding and getting Wells Fargo out there in a new and different and fun way,” Jennifer Copeland, vice presidentÂ and experiential marketing manager at Wells Fargo, told American Banker.
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