Wells Fargo goes on tour with VR experience

(Image courtesy Ildar Sagdejev via Wikipedia.)

Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.

It’s called the Together Experience tour, and has consumers playing a virtual maze game and includes social media components.

“The primary purpose is branding and getting Wells Fargo out there in a new and different and fun way,” Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo, told American Banker.

Read full article at American Banker.