Wells Fargo goes on tour with VR experience

(Image courtesy Ildar Sagdejev via Wikipedia.)
(Image courtesy Ildar Sagdejev via Wikipedia.)

Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.

It’s called the Together Experience tour, and has consumers playing a virtual maze game and includes social media components.

“The primary purpose is branding and getting Wells Fargo out there in a new and different and fun way,” Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo, told American Banker.

Read full article at American Banker.

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