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Early mainstream adoption of enterprise immersive software will most probably not take place in 2013 because of issues regarding the ease of use and the scalability of those immersive environments. That is what Erica Driver, a co-founder and principal at ThinkBalm, told me. I interviewed Erica about OpenSim and theRead More →

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Press Release: ThinkBalm’s “The Distillery” — an immersive technology selection experience Source: ThinkBalm What do whiskey and enterprise immersive software have in common? Not much, unless you’re on ThinkBalm Island in Second Life (or, shortly, the ThinkBalm region of ReactionGrid). We are excited to announce that construction on The DistilleryRead More →

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Press Release: ThinkBalm Publishes Enterprise Immersive Software Selection Guide Today, industry analyst firm ThinkBalm published “The Enterprise Immersive Software Decision-Making Guide.” This report is a use case-based guide designed to aid business decision makers in the enterprise immersive software selection process. The report covers nineteen vendors and presents “if/then” scenarios,Read More →

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On Monday, Metaplace announced that the company was shutting down its virtual world. This virtual world wasn’t the first platform of choice for enterprise users. The game-like interface, the kid-friendly avatars, and the lack of true 3D graphics — not to mention the lack of business functionality — didn’t lendRead More →

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According to a new report by analyst firm ThinkBalm, immersiveness is not an all-or-nothing proposition but a continuum. On the low-immersion extreme are virtual worlds with cartoony graphics, static camera angles, no spacial voice, and limited gestures. High-immersive worlds, by comparison, have realistic graphics, customizable avatars, spacial audio and aRead More →

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Analyst firm ThinkBalm has created a virtual reception room for Web site visitors, using the 3DXplorer virtual worlds platform. ThinkBalm is  an independent industry analyst firm focused on work-related use of the immersive Internet — so the new three-dimensional, immersive environment was a good fit for the company’s mission. TheRead More →

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Virtual worlds consultancy ThinkBalm announced the first ThinkBalm Innovation Community professional networking event, scheduled for August 4, to be held at the Amazon Developers Island in Second Life. Scheduled speakers include experts on virtual world use and design, including  IBM’s Christopher Bishop, Amazon’s Jeff Barr, ThnkBalm’s own Sam Driver,  AndrewRead More →

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I frequently am tasked with recalling specific data points from the ThinkBalm Immersive Internet Business Value Study, Q2 2009 for client inquiries, presentations, press calls, and blog posts. I can’t remember the exact numbers — my memory is sieve-like — so for the first week after the report was published I would go to theRead More →