virtual goods

American, Japanese virtual habits differ

Online virtual worlds boast an expansive global fan base, and effectively communicating with and marketing to this diverse user base can present opportunities for professionals. At TinierMe, an avatar-based world focused around Japanese anime,...

PayPal Unveils New Payment Solution for Digital Goods

Press Release: PayPal Unveils New Payment Solution for Digital Goods Industry Leaders Facebook and FT.com Using PayPal to Simplify Micropayments for Digital Content SAN FRANCISCO–INNOVATE 2010 — PayPal today announced the upcoming availability of...

Virtual good losses lower than other digital goods sales

A recent Wall Street Journal article proclaimed, Fraudsters Like Virtual Goods: Fast-Growing E-Commerce Segment Seems More Vulnerable to Cyber Criminals based on research from CyberSource Corp., which processes credit cards for online merchants. The...

Virtual world lead generation

Ever since Second Life made virtual world a common reality, people have been trying to find ways to utilize this new-found platform for unimaginable reasons. Soon enough other companies cropped providing quick similar features....

Study: Virtual goods help build brands

Press Release: Researchers Find Link Between Immersion and Virtual Buying Habits Planet Calypso and Florida State University proves selling items in a virtual space can yield better results than print, internet or TV advertising...

Private viewers, dead-end worlds

The great advantage of using OpenSim is that a grid owner can leverage all the work done by the open source community. The OpenSim server platform is updated continually, with new bug fixes and...

Why freebies are good for virtual designers

As OpenSim-based social grids continue to grow, Second Life content designers are understandably worried about the free content floating around these grids — content which may have been ripped off from Second Life. Part...

Law book to address virtual issues

Press Release: Virtual Reality Collides with Real-world Law in Forthcoming Book by Rutgers–Camden Law Professor CAMDEN —  In the new James Cameron movie “Avatar,” characters “inhabit” other bodies to fight oppression.  Sounds like science...

Virtual goods hit $1 bil in U.S.

The U.S. virtual goods market doubled in size from 2008, to  reach $1 billion this year, according to a new report from Inside Network. “While virtual goods have been driving revenues in Asia and...

Women prefer to earn, not buy, virtual currency

Press Release: Study of 2,000 women regarding social media gaming and “app’ing”: loyal, thirsty for virtual currency and engaged with brands Social Media Behavior Points to Brands As Welcomed, Appreciated Partner A new study...

The future of virtual goods

[Update: You can browse all hypergrid-enabled public OpenSim grids with Hyperica, the directory of hypergrid destinations. Directory indexes more than 100 shopping and freebie store locations. Updated hypergrid travel directions here.] According to a...