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Netflix now accounts for the largest share of Internet traffic. According to a new report from Sandvine, Netflix movies and television episodes are now more than 22 percent of the stuff traveling through the Intertubes — finally knocking peer-to-peer filesharing networks out of first place. The reason isn’t that peopleRead More →

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Online virtual worlds boast an expansive global fan base, and effectively communicating with and marketing to this diverse user base can present opportunities for professionals. At TinierMe, an avatar-based world focused around Japanese anime, we have gathered user analytics from international online events, virtual communities and the TinierMe game centerRead More →

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Press Release: PayPal Unveils New Payment Solution for Digital Goods Industry Leaders Facebook and FT.com Using PayPal to Simplify Micropayments for Digital Content SAN FRANCISCO–INNOVATE 2010 — PayPal today announced the upcoming availability of PayPal for digital goods, a new in-context, frictionless payment solution that lets consumers pay for digitalRead More →

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A recent Wall Street Journal article proclaimed, Fraudsters Like Virtual Goods: Fast-Growing E-Commerce Segment Seems More Vulnerable to Cyber Criminals based on research from CyberSource Corp., which processes credit cards for online merchants. The article makes it sound that virtual goods sales are more prone to fraud than physical products.Read More →

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Ever since Second Life made virtual world a common reality, people have been trying to find ways to utilize this new-found platform for unimaginable reasons. Soon enough other companies cropped providing quick similar features. These include Active Worlds and Entropia Universe. They all mainly started as a virtual social gameRead More →

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Press Release: Researchers Find Link Between Immersion and Virtual Buying Habits Planet Calypso and Florida State University proves selling items in a virtual space can yield better results than print, internet or TV advertising GOTEBORG, Sweden — First Planet Company, developer and publisher of the largest real cash economy MMORPG,Read More →

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The great advantage of using OpenSim is that a grid owner can leverage all the work done by the open source community. The OpenSim server platform is updated continually, with new bug fixes and new features coming out almost daily. And the viewers — also open source — are steadilyRead More →

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As OpenSim-based social grids continue to grow, Second Life content designers are understandably worried about the free content floating around these grids — content which may have been ripped off from Second Life. Part of this is accidental. Users copy their bought-and-paid-for inventories from Second Life to their OpenSim regions,Read More →

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Press Release: Virtual Reality Collides with Real-world Law in Forthcoming Book by Rutgers–Camden Law Professor CAMDEN –  In the new James Cameron movie “Avatar,” characters “inhabit” other bodies to fight oppression.  Sounds like science fiction, but thousands engage in similar activity every day through online communities and gaming.  And theRead More →

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The U.S. virtual goods market doubled in size from 2008, to  reach $1 billion this year, according to a new report from Inside Network. “While virtual goods have been driving revenues in Asia and Europe for years, 2009 will be remembered as the year virtual goods-based businesses began to scaleRead More →

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Press Release: Study of 2,000 women regarding social media gaming and “app’ing”: loyal, thirsty for virtual currency and engaged with brands Social Media Behavior Points to Brands As Welcomed, Appreciated Partner A new study from Q Interactive and Social Media World Forum of more than 2,000 women finds them activelyRead More →

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[Update: You can browse all hypergrid-enabled public OpenSim grids with Hyperica, the directory of hypergrid destinations. Directory indexes more than 100 shopping and freebie store locations. Updated hypergrid travel directions here.] According to a recent Piper Jaffray report, US virtual good sales will total $621 million in 2009 — upRead More →