Sacramento Kings arena seen in VR before it’s built

Arch Virtual is putting the finishing touches on a super fun project for the Sacramento Kings to help project stakeholders, fans and members of the community explore the arena long before construction starts.

The new $477 million downtown Sacramento Entertainment and Sports Center was approved by the city of Sacramento last month and is scheduled for completion in the fall of 2016.

Arch Virtual was provided an Autodesk Revit model, which we converted into the real-time 3D experience in Unity3D game engine.

The planned new arena for the Sacramento Kings. (Image courtesy ArchVirtual.)
The planned new arena for the Sacramento Kings. (Image courtesy Arch Virtual.)

This preview of the Oculus Rift application is already on display at the new ‘Experience Center’ in downtown Sacramento.

“We can take it on the road and to someone’s office and bring the new arena to our fans,” said Kings president Chris Granger. “Instead of an old-school PowerPoint document, you create an immersive experience. It also allows partners to weigh in to create something with a great sense of understanding.”

(Image courtesy Arch Virtual.)
At the center court experience, the player is greeted by one of the Kings’ star players, Boogie Cousins. (Image courtesy Arch Virtual.)

“You will be able to see the signage in the arena and around the building,” said Jeff David, senior vice president of sales and marketing for the team. “Imagine going to Silicon Valley (with the Oculus Rift) and pitching a sponsorship rather than a showing slides.”

“We think about this as having two sales centers,” Granger said. “We will have a physical sales center with the exact duplications of suites, club seats, and hospitality spaces. Then we will have a virtual sales center powered by the Oculus Rift technology to take on the road. It is a 21st century approach.”

You can learn more about the Sacramento Kings Arena project on our portfolio page, or watch the video below.'