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Enterprises are optimistic about the potential of virtual and augmented reality, according to a recent report by Perkins Coie in collaboration with XR Association trade group and venture capital firm Boost VC. Two-thirds of companies expect to increase spending on immersive technologies this year compared to 2019, the report said, withRead More →

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Press release: Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016 VR Industry Report SAN FRANCISCO — Greenlight Insights’ Virtual Reality Strategy Conference 2016, will take place Nov. 1-2,Read More →

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Press release: More than 50 percent of consumers likely to purchase from brands that sponsor virtual reality, according to Greenlight VR Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and nonusers alike, suggesting a powerful opportunity for marketers and other content creators. SAN FRANCISCO — Greenlight VR’s latestRead More →

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Amsterdam-based paint company AkzoNobel has opened a virtual reality customer center in Slough, U.K., where retailers can experiment with different store layouts. “The center will enable us to help customers visualize and experiment with new design options,” said Matt Pullen, managing director of AkzoNobel UK and Ireland, in a statement. TheRead More →

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Press release: Greenlight VR survey reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. San Francisco — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currentlyRead More →

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Despite acceptability and huge interest among investors to adopt virtual reality, the technology is still in its learning phases and lack of technological standards across the industry and bandwidth issues will certainly derail its tipping point, according to a research report released by Greenlight VR last week. At the same time,Read More →

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UK teens are ready to buy virtual reality technology, according to a new research report from Greenlight VR, with 71 percent saying that they’ll either buy it on their own or ask their parents to buy it for them. “Surprisingly, 25 percent will spend their own money,” the researchers said.Read More →