The US virtual reality market revenues will reach $38 billion in annual revenues by 2026, after an “inflection zone” over the next five years, according to Greenlight Insights, Inc. Of that, 62 percent, will be hardware revenues, and a third of total industry reviews will be in the enterprise marketing. On theRead More →

Amsterdam-based paint company AkzoNobel has opened a virtual reality customer center in Slough, U.K., where retailers can experiment with different store layouts. “The center will enable us to help customers visualize and experiment with new design options,” said Matt Pullen, managing director of AkzoNobel UK and Ireland, in a statement. TheRead More →

Up until now, virtual experiences have been pretty much ad-free. One company trying to change that is India-based VadR Networks, which is looking to bring ads from existing advertising platforms into virtual reality environments. The company is currently working with mobile ad platform InMobi, and is in talks with Google. “We haveRead More →

Amsterdam-based VR developer WeMakeVR and MDLinking.com, a Dutch startup with a secure communication platform for doctors, announced a service last week that creates picture-in-picture virtual reality videos of surgeries. “This way of capturing surgeries can help students get a much better understanding of the roles and interactions within the medical team,” Avinash Changa, CEO and founderRead More →

Nothing beats taking an actual car for an actual drive, but virtual reality can whet buyer appetites for the real thing and can also offer customers an opportunity to see a broader variety of cars than can physically fit in a showroom. The automotive sector is notable in being an early moverRead More →

The growth of virtual reality devices market and the associated demand for new virtual reality experiences has increased the demand for low-poly 3D models, according to a report released last week. Sales of “low poly” models significantly grew in 2015 and is likely to record robust growth in 2016, driven byRead More →

More than $3.4 million worth of virtual reality headsets were sold this year in India during the first quarter of the year, according to a report by market intelligence and advisory firm 6Wresearch. According to their report, growth was driven by advancements in computer technology and internet connectivity coupled with increasing investmentsRead More →

Just a week after Google unveiled its new virtual reality platform, Daydream, the first compatible headset has hit the market. Mumbai-based ConvergeVR Tech Labs Pvt. Ltd.’s headset is now available for order as a developer’s kit preview edition. The ConvergeVR DK3 headset costs 2,099 Rupees, or about US$31, plus delivery fees. The company willRead More →

A startup that allows a smartphone’s own camera to be used to track hand gestures has received a $20 million investment. Chinese technology conglomerate Kuang-Chi will invest in Israel-based provider of software-based machine vision and gesture recognition technology eyeSight Technologies, the company said in a statement. Currently, gesture controllers are only available for high-end,Read More →