It’s shaping out to be a busy holiday season in OpenSim, with many grids holding holiday-themed events this year. A moment for quiet reflection If you’re looking to get away from all the crowds, and experience a quiet moment of reflection, visit the Norderhov church on the Xmir grid, atRead More →

People pay the same amount of attention at virtual and physical events, says a  new report from the Professional Convention Management Association, UBM Studios, and the Virtual Edge Institute, detailing the behaviours of people in regards to virtual events that will be released Monday. “Too often the argument centers onRead More →

Press release: UtherConvention Trade Show Will Showcase Best of 3D Web and Demonstrate Breakthrough Convention Concept Convention highlights: Session with attorney Greg Piccionelli about intellectual property rights in virtual worlds Educational sessions on PhotoShop, running a virtual business, becoming a virtual DJ, and using the Utherverse marketplace Vancouver, BC – UtherverseRead More →

Press release: InteSolv Announces Virtual Show Partnership with ON24 InteSolv will deliver ON24’s Virtual Show and Virtual Briefing Center products into several key markets, including government, manufacturing, high tech, healthcare and multi-level marketing organizations, just to name a few. Visalia, CA — InteSolv, a leading national virtual business solutions and servicesRead More →

Press release: Virtual Edge Institute and ROI of Engagement’s Multi-Year Study Reveals Effectiveness of Hybrid Events Survey Reveals Different Motivations for Attending Events In Person or Online Virtual Extends Attendance: If no virtual option was available, 93 percent of virtual attendees would not attend the in-person event whereas 78 percentRead More →

While most of the attention within our industry has been on the 2D and 3D platforms for virtual events, I envisioned that a simpler, website-like interface may begin emerging for digital events. My post last December postulated that this website interface would be widgetized, allowing users to add or removeRead More →

Press Release: Virtual Edge Institute Launches Extensive Survey about Work-Related Uses of Virtual Technologies Giving away two free iPads to participants Pleasanton, CA – The Virtual Edge Institute (VEI) announced today that it is launching a comprehensive survey to understand the work-related uses of virtual technologies and digital environments. The ProfessionalRead More →

In the early days of virtual events (i.e. a few years ago), we used to say that users could attend a virtual event “from anywhere.” Of course, that wasn’t entirely true, as “anywhere” usually meant at a location with “fixed” (vs. roaming) Internet connectivity and “chained” to a desktop orRead More →

Press Release: Annual Unisfair Survey Shows Virtual and Hybrid Events are the New Normal in Marketing, Training and Collaboration 550 Marketers Weigh in on Why and How They Use Virtual Environments Key findings: 60% will increase spending on virtual events and environments in 2011, while 42% will decrease spending onRead More →

UBM Studios Offers Mobile Support on iOS and Android-Based Tablets for Virtual Events Chicago, IL – Today, UBM Studios announced it now offers support on iOS and Android-based tablet devices including: Video delivery through Ustream, Silverlight, YouTube, MP4 videos and InXpo’s proprietary on-demand media player; and Text chat supported throughRead More →

Technology improvements have allowed us to meet, connect and engage online. The 2008 financial crisis further drove the adoption of virtual events for organizations. But even to this day, there is no standard definition of what a virtual event is today and where it should be tomorrow. My partner atRead More →

Now that you’ve settled on the title, topic and date of your virtual event, it’s time to rally the sales team to go out and sell sponsorships. We provide six tips on how to approach the selling process. 1. Target wisely. As with any sales effort, categorize your accounts basedRead More →

Press Release: UBM Studios Introduces New Evolution of Virtual Environments’ Chat Tool Chicago – UBM Studios continues to follow on its mission of transforming the way show organizers and event attendees interact through world-class engagement.  Today, UBM Studios adds a new chat tool to its virtual environments.  Key features include:Read More →

Press Release: eTraining Experts Tony O’Driscoll and Karl Kapp To Host an Intimate Talk in VenueGen on Immersive Online Learning and Collaboration Co-authors of the new book “Learning in 3D” will virtually join 40 attendees to explore the impact of the immersive Internet on the future of enterprise learning ResearchRead More →

Press Release: UBM Studios Unicruit’s Diversity Virtual Career Fair Assists College Students in Finding Employment in a Challenging Economy Nearly 25 Employers Came Together with 3,500+ Students from Over 30 Schools across the Country Chicago, IL – UBM Studios Unicruit’s inaugural Diversity Virtual Career Fair was held on March 3,Read More →

Sometimes, people new to the concept of virtual engagement ask: “How do you market a virtual event? Is it necessary to drive attendance with email and other tools?” As experienced marketers, we know that virtual events require a similar effort as promoting a physical event, but there are several differencesRead More →

Press Release: InterCall Expands Its Streaming Services Portfolio with Acquisition of Unisfair OMAHA, Neb. — InterCall, a subsidiary of West Corporation and the world’s largest conferencing and collaboration services provider, today announced the acquisition of Unisfair, a leading global provider of virtual events and business environments. Unisfair enables companies to createRead More →

Virtual Edge Institute Announces First Certification Program for Digital Events Strategist Comprehensive training program to accelerate adoption of virtual meetings, events, and conferences Pleasanton, CA –The Virtual Edge Institute today announced the first educational program to formally train and certify event marketers, meeting and learning professionals, trade show and conference managers asRead More →

According to a new report, virtual conferences are not longer a novelty for associations and are expected to triple in number this year. And while reducing costs remains a major driver for virtual events, organizers are now looking at ways to use them to generate revenue. Virtual events emerged asRead More →

It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last week, “What are/will be the biggest impediments to the VirtualRead More →

Press release: SAP expands reach with vcopious virtual platform at 2010 Influencer Summit Virtual environment software platform increases engagement among key SAP influencers with exclusive virtual platform Conshohocken, PA– vcopious, a leading virtual environment software platform, recently powered the first virtual platform for the 2010 Annual SAP Influencer Summit, heldRead More →

Press release: MediaTec Publishing Creates Virtual Human Capital Media Convention Center Partners with Unisfair to expand beyond in-person event experience Chicago, Jan. 18 — MediaTec Publishing Inc., publisher of Chief Learning Officer, Talent Management and Diversity Executive magazines, is partnering with Unisfair, the leading provider of virtual events and virtualRead More →

Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of the top vendors and trends in the virtual event industry.Read More →

Press Release: Virtual Edge Institute Announces the Five Best and Worst Virtual Events Trends of 2010 Virtual Edge Institute released the organization’s inaugural “Five Best and Worst Virtual Events Trends of 2010” List Pleasanton, CA – In the spirit of end-of- year “best of” or “worst of” lists, the VirtualRead More →

I’m a believer in hybrid events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual Events Yet However,Read More →

Press release: Virtual Environment Leader UBM Studios Organizes for Growth in 2011 CHICAGO — UBM Studios, a global virtual service provider delivering turnkey interactive environments on the right platform, with superior service and world-class user engagement, today announced that it is organizing its team with new hires and promotions toRead More →

On a recent trip to London, I found myself sitting in a Yo! Sushi. As I watched the colored plates winding their way around the room, I noticed a poster on the wall advertising “Blue Plate Mondays” (any sushi plate for £2 as opposed to the usual £3-5). Since gameRead More →

Altus Unveils the First Hybrid Event Solution to Increase Engagement and ROI for Corporate Conferences and Events Altus Event MyStro(TM) Bridges the Gap Between In-Person, On-Line and On-Demand Events CAMPBELL, CA — Altus, a leader in enterprise on-demand rich media solutions for conferences, sales enablement, and knowledge sharing, today releasedRead More →

Press Release: Web3D Technology Boosts User Engagement for eTraining and Corporate Events: VenueGen CEO to Discuss at Virtual Edge Summit 2011 David Gardner will explore the potential of new in-browser meeting environments to improve the effectiveness and efficiency of dispersed business teams Morrisville, NC –For business to truly recoup valueRead More →

Event management is tough… really tough. In fact, if you are an experienced event planner, you are probably one of the only people in the world that knows how to ship an elephant from Dallas to Alaska, negotiate with three vendors at the same time, or find 200,000 Lego bricksRead More →

Press Release: UBM Built Environment Presents ‘Sustainability Now,’ Targeted to Built Environment Professionals and Their Clients – Now Available On Demand Virtual Event Leader UBM Studios Provided 3D Platform CHICAGO — UBM Built Environment, in conjunction with BD, Building, and Property Week Magazines, presented the fifth installment of “Sustainability Now,”Read More →

Press Release: ON24 Announces Enterprise Webcasting for Internal Communications New Capabilities Enable ‘Behind the Firewall’ Webcasts SAN FRANCISCO, CA– ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that it is providing full support for webcasts used in internal communications applications. A collection of services, theRead More →

The numbers are in on virtual. After being immersed in all things virtual the last four months through my work with the Virtual Edge Summit, it was interesting to attend IAEE last week and be brought back into the world of association and for-profit trade show producers who still haven’tRead More →

Press Release: Virtual Events Mean Less Time at the Airport, More Time in Pajamas ON24 survey: executives extol the personal benefits of virtual events SAN FRANCISCO, Calif.—Based on the results of the latest survey conducted by ON24, Inc., the global leader in webcasting and virtual event solutions, over 1,000 participantsRead More →

Press Release: Onstream Media and Trade Show News Network Release Findings of Groundbreaking Virtual Event Survey POMPANO BEACH, FL – Onstream Media Corporation, a leading online service provider of live and on-demand Internet broadcasting, corporate web communications and virtual marketplace technology, and Trade Show News Network (TSNN), the world’s leadingRead More →

Expos2 to Showcase V3 Platform at Virtual Edge Summit 2011 Ashland, OR – Expos2, the most competitively priced virtual events provider and industry leader based on number of events sold, today announced the company’s participation at the Virtual Edge Summit 2011, scheduled on January 12-13, 2011, at the MGM ConventionRead More →

Press Release: ON24’s Webcasting Market Share Leadership Earns Prestigious Industry Recognition SAN FRANCISCO, CA– ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that it has received — for the second year in a row — one of the prestigious Frost & Sullivan Best Practices Awards. ThisRead More →

Like many aspects of life sciences today, speaker programs are being cut due to budgetary constraints and the tightening regulatory landscape. I read a recent article by Bill Cooney in PharmaExec that highlighted this trend, reporting that speaker program activity is down 30 percent or more at most pharmaceutical companies.Read More →

Much has been said in recent years regarding the benefits and substantial returns an organisation can achieve by integrating an Online 3D Environment into their everyday operations. Indeed, examples and demonstrations of the power and financial savings 3D collaboration can bring to businesses have been researched, developed, trialed and documentedRead More →

Press Release: First of Its Kind Event Technology Solution Integrates Physical & Virtual Events CHICAGO — Event organizers can now extend the reach of their physical event to reach online audiences and build online communities easily with an integrated virtual events platform. And event managers can now get a moreRead More →

I work with a number of clients who exhibit at a virtual trade show for the first time.  They find that once they complete their first virtual trade show, that each successive show is simpler.  However, for the very first one, they’re often in need of some guidance.  Here’s ourRead More →

Press Release: INXPO and George P. Johnson Renew Global Strategic Partnership Deal signals event marketers’ drive to blend Web and physical events CHICAGO, and AUBURN HILLS, Mich. — INXPO and the #1 ranked event marketing agency George P. Johnson (GPJ) today announced a renewal of their strategic partnership, driven byRead More →

Press Release: SITEFORUM integrates Ustream to deliver live broadcasting for communities and virtual events Erfurt, Germany – SITEFORUM chose Ustream, the leading live interactive broadcast platform, to be implemented into the SITEFORUM standard software due to flexibility, frequency and security. SITEFORUM, with its focus on online communities and virtual events,Read More →

Press Release: Thousands of B2B Marketing and Sales Pros Will Connect at the Marketing Cloud Virtual Conference this October 28 Fully Interactive Online Conference Features Live Presentations, Expo and Discussions on B2B Marketing and Sales Best Practices SAN MATEO, Calif. — The Marketing Cloud, a collection of cloud-based marketing servicesRead More →

Virtual events are undoubtedly effective… but can they also be fun? Over the last several years, many companies, squeezed by tough economic conditions, have looked for alternatives to in-person events. At the same time, virtual event providers have responded with a hundred rational arguments regarding why meeting online is betterRead More →

Last month I attended one of the most engaging meetings I’ve ever experienced and I was not even there.  The event was EventCamp Twin Cities.  This was a one-day conference for event professionals.  It was a hybrid event, meaning they had a live conference with a virtual component. I hadRead More →

Introduction 1. $54 million in cost savings 2. $19 million in productivity and time savings 3. 34,000 tons of carbon emissions eliminated If those kinds of numbers are interesting to you, we hope you will take a minute and read on, because that’s just the beginning of the story. TheseRead More →

Press Release: INXPO and HSM Global Partner to Produce Virtual Complement of World Business Forum 2010 HSM Selects INXPO Virtual Platform for Live Video Webcasts from New York City’s Radio City Music Hall CHICAGO — HSM Global has partnered with INXPO to produce a virtual complement to the annual WorldRead More →

The use of virtual meetings has grown at 80 percent of companies, according to a recent report from Carson Wagonlit Travel’s Travel Management Institute. The report, based on a survey of over 1,800 people in companies around the world, showed that the most popular virtual meeting platforms are video conferences,Read More →

Press release: INXPO Virtual Platform Hosts Meeting Industry’s Most Innovative Event, Cisco Global Sales Experience (GSX) 2010 Cisco Advances Their Next Generation Event Technologies with Global Sales Experience (GSX) 2010 on the INXPO Virtual Platform CHICAGO — This year, Cisco took the Global Sales Experience (GSX) to another level.  WorkingRead More →

Press Release: UBM Studios Introduces LAUNCHPAD, New Virtual Platform to Launch Products and Product Enhancements CHICAGO — UBM Studios, delivering a complete solution for virtual events and virtual business environments, today introduced LAUNCHPAD, an interactive platform that allows businesses to deliver targeted information and materials directly to key audiences toRead More →

Press Release: Inaugural Virtual Car Show Features Latest Green Car Technologies DETROIT, MI and SAN FRANCISCO, CA– AutoWeek is hosting its first virtual auto show, the AutoWeek Virtual Green Car Show, in partnership with ON24, the global leader in webcasting and virtual events. The live event is scheduled for SeptemberRead More →

Press Release: ON24 Survey Shows Dramatic Preference for Webcasts With Increased Interactivity and Social Networking Next-Generation Platform Enables Greater User Control, New Applications SAN FRANCISCO, CA –  ON24, the global leader in webcasting and virtual event solutions, announced today the results of its recent survey of webcast attendees participating inRead More →

Mark Szelenyi (Image courtesy On24)

Webcasting is seen by many professionals as an ideal marketing and communications tool, offering the effectiveness and efficiency that enterprises require in today’s business environment. These best practices can help you easily run a successful webcast. Maximizing Registration Rates Timing.  Avoid Mondays and Fridays, as these are peak meeting daysRead More →

Press Release: Daden Announce Series of Emerging Technology Seminars Virtual world solution specialists Daden Limited announce the inaugural dates for a programme of half day seminars on emerging technologies. The seminars are designed to help businesses develop a greater understanding of how virtual worlds and chatbots can be used withinRead More →

Press Release: Unisfair Hosts “The Virtual Classroom: Effective Training on a Virtual Platform” Showcase Event on Sept. 9 Experts from ASTD and The eLearning Guild Outline How to Effectively Train Key Audiences While Significantly Reducing Cost per Attendee Menlo Park, CA — Unisfair, the leading provider of virtual events andRead More →

International Freelancers Day is “the biggest ever (FREE) online conference exclusively for solo professionals.”  Want to know how to effectively generate virtual event registrations? Follow this event’s lead.  They make it easy for you to sign up.  And once you do, they provide you with compelling value well before youRead More →

Press Release: ON24 Special Edition Features Real-World Examples and Best Practices SAN FRANCISCO, CA –  Demand for virtual events is growing so rapidly that everyone needs to know what virtual solution would be right for their company. That is the premise underlying the new “Virtual Events For Dummies,” ON24 SpecialRead More →

Press Release: UBM Studios Expands its Virtual Recruitment Fairs with the Acquisition of Astound LLC Adds Fortune 500 Clients to UBM Studios’ Customer Roster Chicago – Building on its track record of producing successful virtual recruitment fairs, UBM Studios today announced it has acquired Astound LLC, the creator of MilicruitRead More →

Running a successful virtual event takes face-to-face contact on the part of the team running the event, said InXpo product marketing director Dennis Shiao, in a recently-released report about virtual event best practices. Shiao, who is also a regular contributor to Hypergrid Business, admits that this sounds ironic. But, “there’sRead More →

Last week, I had a conversation with someone who’s organizing a virtual event. She wanted me to speak on the topic of using telesummits to build your list and I gladly agreed due to the quality of speakers and the refreshed format (I’m on that tip these days). As IRead More →

Press Release: Unisfair Experiences 60% growth year over year, adding 20 new virtual event customers in first half of 2010 Companies like 3M, EMC, Genentech and Tourism Fiji Turning to Virtual Events for Improved ROI and Customer Engagement Menlo Park, CA, Aug. 10, 2010 – Unisfair, the leading provider ofRead More →

Press Release: Turnkey Portal Ensures Business Communications through Interruptions Chicago, IL — Business continuity planning is an imperative business practice for organizations.  Business interruptions are difficult – whether they are related to volcano eruptions, supply chain issues or key employee announcements – and communications are imperative.  UBM Studios today unveiledRead More →

Back in February, the Virtual Edge Institute — a virtual events consulting firm — conducted a conference for virtual event organizers. Some 400 attendees went to Santa Clara to attend in person. Another 1,500 attended virtually through a variety of channels — the VirtualU immersive environment, the Unisfair and theRead More →

Some event planners just know that they want to produce a virtual event.  Others take a circuitous route to a virtual event, considering other options first.  For those of you “on the fence” – you’re interested in virtual, but not sure if a virtual event makes sense right now, readRead More →

(Image courtesy Unisfair.)

The virtual event space has heated up over the last year.  That’s what a recent Unisfair survey of 500 technology marketing professionals revealed:  40 percent polled considered virtual events “one of the top emerging channels for lead generation in 2010 and beyond.”  Companies today look for an experienced virtual platformRead More →

Virtual events platform provider On24 has rolled out a suite of social networking tools this week, including integration with Twitter, Facebook and LinkedIn. “We have a standard Twitter widget that can be embedded in a virtual event,” said Denise Persson, On24’s chief marketing officer. “You can see the conversation goingRead More →

(Image courtesy Unisfair.)

Press release: Annual Unisfair Marketing Survey Probes 500 Technology Marketing Professionals on ‘The Future of Tech Marketing’ Data Reveals Lead Generation as Top Priority and Virtual Events as Emerging Marketing Channel Menlo Park, CA – Unisfair, the leader in virtual events and environments, today announced new research that provides aRead More →

These days, we are experiencing a period of extraordinary growth in the Virtual Events space. Let’s face it, air travel isn’t getting any easier as long security lines, service reductions and flight delays take their toll on traveling executives. Recent pandemics from bird to swine flu prompted companies to implementRead More →

Last week I attended two conferences simultaneously, one in Cancun, Mexico (MPI Meet Different) and the other in Santa Clara, Ca. (Virtual Edge Summit)  Such is the life of a virtual traveler!  While I certainly missed the face-to-face interaction at both events, the experience of navigating two conferences at theRead More →

Press Release: New Report Signals Fundamental Shift in Marketing Industry as Virtual Events Further Integrate into Traditional Marketing Mix The newly released 2010 Virtual Market Outlook report from the Virtual Edge Institute and George P. Johnson Experience Marketing indicates that major brand marketers, top agencies and software companies are shapingRead More →

Hélène Zuili, CEO of MakeMyWorlds presents a case study titled “Real World Expos in Virtual Spaces” in Second Life today at 2 p.m. Pacific, 5 p.m. Eastern time at a live taping of the Virtual Worlds Keynote program. “If you’ve ever wondered about a true marriage of real and virtualRead More →

Coming into this year, I considered 2009 a taking-off point for the virtual events industry.  Sure, virtual events and virtual tradeshows have been around for some time, but I felt 2009 would see enormous growth (in both event volume and in the breadth of industries entering the mix), as virtualRead More →