VR & AR

Unity organizing games career events for women

Unity Technologies is organizing series of events in US and Canada to talk to young women who are curious about careers in game development. The company behind the popular Unity game platform engine used to develop video...

VR Strategy Conference to focus on monetization

Press release: Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016...

VR will help drive auto sales

The car industry has long been at the forefront in introducing new technology and has often developed new technologies from within, putting them quickly into production mostly with huge safety and ecology benefits. Sceptics...

Las Vegas VR adds interactivity to app

Due to user feedback, Las Vegas VR has moved beyond 360-degree videos with animated graphics and video overlays, as well as new interactive features to its application to improve navigation and user immersion. Since the app...

LightVR uses headset camera to see real keyboard

Press release: MyDream Announces LightVR, a Customizable and Interactive Virtual Reality Desktop Explore and Build Your Ideal Virtual Environment for Operating Your PC With LightVR’s Virtual Room Simulator SEATTLE, WA – Virtual Reality company...

Vox+ Z3 a nice upgrade from the BoboVR

Disclosure: The folks at Vox VR just sent me a free review copy of their Vox+ Z3 headset, which is a rebranded version of the BoboVR Z3 but with a larger field of view. Thanks, guys!...

Sony to launch multi-platform VR media service

Sony Music Entertainment will launch its Littlstar Japan VR video services next month, the company announced Wednesday. New York-based Little Star Media Inc. will provide the VR delivery platform, Sony said in the announcement. Content...

Windows 10 to support Holographic AR/VR next year

Next year, all mainstream Windows 10 computers will be able to run augmented and virtual reality applications built for the  Windows Holographic platform, Intel CEO Brian Krzanich announced at the Intel Developer Forum earlier this month. Windows Holographic...

Lifeliqe adds 3D creation tool

Lifeliqe, a platform for 3D, VR and AR educational content, has launched a content creator tool that will allow educators to create intuitive and immersive educational content that integrate interactive 3D models in order...

Ford, AMD, High Fidelity to present at Immerse

Press release: THE IMMERSE SUMMIT RETURNS ON TUES. OCT. 11TH AS THE LARGEST IMMERSIVE TECHNOLOGY CONFERENCE & EXPO IN THE PACIFIC NORTHWEST Now in its 3rd year, IMMERSE (Formerly SEA-VR) will bring together all...

IDC: Chinese gamers drive demand for VR

Press release: IDC Expects Blossoming Gaming Market in China Including VR Systems and Consoles BEIJING – According to the IDC China Gaming Market Forecast Analysis 2016-2020, the number of gamers in China reached 530...

IDC: AR/VR revenues to grow to $162 bil by 2020

Press release: Worldwide Revenues for Augmented and Virtual Reality Forecast to Reach $162 Billion in 2020, According to IDC  FRAMINGHAM, Mass. – According to the new Worldwide Semiannual Augmented and Virtual Reality Spending Guide from...

New campaign tries to save ghost trains with VR

Press release: The Dark Ride Project — Saving classic haunted attractions using Virtual Reality Since the 1970s, hundreds of ghost trains and haunted house rides have closed across the USA and they are now an endangered species....

VR will be huge in China

I spent the last two weeks traveling in China visiting virtual reality companies and attending the annual China Joy conference. China has a very active VR ecosystem with a lot to learn but I came away...

Alibaba working on VR payments

China’s Alibaba online retail giant told China Daily that it is developing virtual-reality-enabled mobile payment technology, which could allow users to pay bills in a 3-D virtual world by nodding their heads or making other gestures to...

MetaWorld to offer VR creation tools, marketplace

MetaWorld, a multi-user virtual world, will add virtual reality creation tools and allow exporting of objects and launch a marketplace. The MetaWorld Pioneer Edition is currently in pre-alpha and users can pre-order it for $9.99 for early pioneer access....

18 things that might soon be obsolete

The smartphone is able to replace a lot of the things we use to need. Alarm clocks, GPS devices, cameras, mail delivery, televisions, radios, tape recorders, record players, calculators, guitar tuners, pedometers — the...

Second Life and OpenSim in VR using VorpX

While CtrlAltStudio viewer 1.2.6.43412 has provided 3D/VR access for the Oculus Rift in Second Life and OpenSim, there is another way to explore virtual worlds in VR – through VorpX. VorpX allows some applications and...

Face-tracking VR headset seeks funding

New York-based Become Inc., launched a crowdfunding campaign last week for Veeso, which promises to be the world’s first virtual reality headset with built-in cameras that track facial expressions. The $70 Cardboard-compatible headset will...

Leap Motion offers hints of new VR tech

Leap Motion CTO David Holz spent more than an hour and a half last Thursday night answering questions about virtual and augmented reality in front of an audience of more than 200 avatars in...

US consumers bullish on VR marketing

Press release: More than 50 percent of consumers likely to purchase from brands that sponsor virtual reality, according to Greenlight VR Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and nonusers alike,...

Tek Gear offers free headset

Canada’s Tek Gear Inc. is offering a free virtual reality headset to anyone who wants one — as long as they pick up the shipping charges. “We’ve been in the VR business for over 24...

8 steps to successful VR tradeshow demos

There are many reasons why virtual reality is starting to be used at trade shows, including the fact that VR experiences are both memorable and impactful. At the Society for Mining, Metallurgy & Exploration annual conference, in...

Virtuix announces major China distribution deal

On Friday, Virtuix, the maker of the Omni virtual reality treadmill, announced a joint venture with Hero Entertainment, a billion-dollar Chinese game publisher and developer of Crisis Action, the most popular mobile first-person shooter...

Survey: 4 in 5 young people keen on VR

More than 40 percent of people under 35 have a “keen interest” in virtual reality, according to a report released by GlobalWebIndex on Friday. Interest decreases by age, but even with people aged 55 to 64,...

Two VR arcades open in Illinois 

Two virtual reality arcades, Immersion Arcade and IVirtex opened in June in Illinois, offering players the chance to play games on the HTC Vive headsets. Immersion Arcade costs $10 for 15 minutes, and up to $60...

eeGeo adds 3D maps to VR apps

UK-based eeGeo Ltd, an 3D mapping software company, has opened its platform to developers to help them create map-based virtual and augmented reality applications. “There’s a meaningful link between a true 3D environment and inducing...

Insta360 Nano VR camera clips to phone

The$200 Insta360 Nano VR camera, which will be available for purchase on July 30, clips to your iPhone and uses two fish-eye lenses to take 360-degree photos or videos. You can see some videos that have...

3 heavy equipment makers exploring VR

When you have a product that weighs several tons, you’re going to think twice before bringing it with you to a conference or trade show. And you’re certainly not going to bring more than...

Infographic: Healthcare uses of VR

Scroll to the bottom of this article for the infographic. Virtual reality is a rapidly evolving market, which provides unlimited opportunities, and attracts a lot of newcomers. While the fastest growth in the industry is...

PlayStation VR pre-orders sell out in minutes

The final round of PlayStation VR headset pre-orders went live on Thursday, but sold out in minutes, a Gamestop representative told IGN. According to Sony, there won’t be any more pre-orders. The headset will be officially released...

High Fidelity Marketplace now live

Philip Rosedale’s virtual world startup High Fidelity has announced the launch of its Marketplace this week. Registered users can now upload new content again. The Marketplace has also been redesigned, with a new submission...

HTC to open 10,000 VR experience sites in China

HTC plans to set up more than 10,000 “experience sites” in mainland China by the end of the year, the China Daily newspaper reported today. The company is partnering with Suning Commerce Group and Gome Electrical Appliances...

Paint maker helps retailers design store layouts in VR

Amsterdam-based paint company AkzoNobel has opened a virtual reality customer center in Slough, U.K., where retailers can experiment with different store layouts. “The center will enable us to help customers visualize and experiment with new...

Experts: VR won’t generate revenues until 2019

Virtual reality companies won’t see any significant revenues until 2019, when high-end devices become more affordable and business use of the technology becomes more popular, a panel of analysts predicted at the VRX Europe 2016 event held...

Unity used to create Ghostbusters VR experience

Press release: THE VOID Launches Ghostbusters: Dimension, an Immersive Hyper-Reality Experience Powered by Unity Technologies 3D engine at Madame Tussauds New York New York City, NY & San Francisco, CA—Unity, the largest global development...

VR Dealership app showcases heavy equipment

Santa Clara-based EchelonVR has launched an Android application that works with Cardboard and Samsung Gear VR to help heavy equipment dealers to showcase immersive models of their products to customers before they make purchase...

6 companies bringing sports to VR

No one can deny the global popularity of sports. Whatever nation you find yourself in is guaranteed to have teams competing in some sport and fans who will consistently tune in to watch them....

Space VR app offers virtual desktop

Pygmal Technologies launched a beta version of SPACE, a computer user environment that aims to replace monitor screens with virtual screens. The application, now available for download for the HTC Vive and Oculus Rift, is currently free, and Pygmal...

ShelfZone offers VR store previews

Press release: Invrsion Presents Shelfzone, The Virtual Reality Solution For Large-Scale Retail Trade And Consumer Package Goods Italian company creates virtual reality solutions for B2B using HTC Vive technology Milan – inVRsion, the Italian...

VR headsets hit retail shelves in Kenya

Virtual reality is now a global phenomena and devices are slowly becoming available to more retail shops — including here, in Nairobi, Kenya, where I am based. This Saturday, I walked over to my...

Cedar-Sinai rolls out VR pain relief

Press release: AppliedVR Brings Therapeutic Virtual Reality Content To Cedars-Sinai Medical Center   Los Angeles – AppliedVR, an industry leader in improving the healthcare experience with scalable therapeutic virtual reality content, today announced its partnership...

Surgery network launches live VR streams

Another surgery video platform, GIBLIB, which serves medical students and doctors, has jumped on the virtual reality train. The company partnered with camera manufacturer 360fly  and live streaming service LIVIT NOW to broadcast the first-ever live hernia surgery...

Google opens Expeditions to all

Google Expeditions, previously only available to select schools, is now available to the public, at no cost. “The app is available today for Android and will be available for iPhones and iPads soon,” the company...

Shark Week comes to VR

This year, Shark Week will be coming to virtual reality. It starts today, Sunday, June 26, and Discovery Channel will make parts of its Shark Week broadcast in virtual reality and 360-degree video format....

Oculus reverses course, drops DRM

Oculus has released an update to its software yesterday, allowing its games to run on other headsets. “We continually revise our entitlement and anti-piracy systems, and in the June update we’ve removed the check...

Open-source VR pain therapy app and headset released

Virtual reality can reduce pain and stress for hospital patients, but most headsets and applications aren’t designed for the medical setting. For example, headsets should be waterproof, light-weight, easily washable and wireless. And the accompanying...

360fly “Trump wall” ad rejected by media houses

California-based 360-degree camera startup, 360fly, released a satirical ad Thursday featuring a Donald Trump look-alike, a big wall, and what many saw as insensitive stereotypes of Mexican immigrants. The ad was accepted by DIRECTV, FOX News, local FOX LA,...

Obamas’ Yosemite trip filmed in VR

The White House will release its first virtual reality video, a 360 video experience of the First Family’s hike in Yosemite. National Geographic, Facebook, Oculus, and Félix & Paul Studios produced the video of...

VR devs get own conference in November

Press release: Virtual Reality Developers Conference  Announces First Standalone Event in November 2016 Expanded focus on games, entertainment, brand experience, and innovation after sold out inaugural event at GDC SAN FRANCISCO — The Virtual...

First commodity trade placed in VR

Trading Advantage President and CEO, Larry Levin, made the first ever live virtual reality commodity trade using Oculus Rift, a virtual reality system that completely immerses the user inside virtual worlds. As one of...

Therapy center wins $30K for VR treatment innovation

Michigan’s VR Therapy and Counseling Center has won a total of $30,000 in Comcast’s Innovations 4 Entrepreneurs contest. The therapy center has found success treating patients that suffer from PTSD, social anxiety, and phobias using virtual...

VR Survey: More interest in travel, videos than gaming

Press release: Greenlight VR survey reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. San Francisco — The latest consumer research from Greenlight VR reveals non-gaming categories, including...

VadR helps VR game developers add ads

Up until now, virtual experiences have been pretty much ad-free. One company trying to change that is India-based VadR Networks, which is looking to bring ads from existing advertising platforms into virtual reality environments. The company...

Dutch startups offer picture-in-picture VR surgery videos

Amsterdam-based VR developer WeMakeVR and MDLinking.com, a Dutch startup with a secure communication platform for doctors, announced a service last week that creates picture-in-picture virtual reality videos of surgeries. “This way of capturing surgeries can help students get a much...

Teens look ahead to VR despite flaws

I’ve had a couple of opportunities to try out virtual reality devices. And while the experiences weren’t perfect, my friends and I can definitely see the potential. The first time was at my high...

Unimersiv launches new virtual education platform

Unimersiv has launched a new virtual reality platform for educational experiences, joining Google Expeditions, Nearpod VR, and Fieldscapes VR. It is currently available for the Oculus Rift and Samsung Gear VR, with support for other mobile-based...

Virtoba X5 vs. BoboVR Z4

Update: In August, I bought a FiiT VR 2S, and that is now my new favorite. But I’m also still recommending the BoboVR Z4 headset, because of its 120-degree field of view, built-in headphones, and built-in control button....

Narrowing FOV could reduce VR sickness

Motion sickness is one of the big usability problems plaguing virtual reality today, and if you don’t want to attach electrodes to your head, there might be a simpler, easier solution — narrowing the...

Review: Loop VR fails to impress

I just received my free Loop VR headset from OnePlus. The company gave away thousands of headsets to promote the release of their new OnePlus 3 smartphone, and while it’s definitely an upgrade from the cardboard...

Social startup vTime adds Rift support

Social virtual reality pioneer vTime added support for the Oculus Rift and added a business-focused meeting space. The app was already available for Gear VR and Android. It is a free application. Both the new consumer and...

VR device options for architects

Virtual reality has experienced rapid growth within architecture, engineering and construction industries over the past three years. What started as a curiosity has now become increasingly commonplace in architecture, real estate development, and construction.  In...

Best Western offers virtual hotel tours

Best Western International, Inc. recently announced it will use virtual reality to allow customers tour guest rooms, hotel lobbies and other amenities at any of their North American hotels in immersive 360-degree video before they check in. “Walking into...

VR drives demand for low-poly 3D models

The growth of virtual reality devices market and the associated demand for new virtual reality experiences has increased the demand for low-poly 3D models, according to a report released last week. Sales of “low poly”...