Category: VR & AR

0

Attend Harvard’s CS50 classes in VR

The first lecture of Harvard’s CS50 introductory programming class, can now be viewed as a 360-degree video. It was filmed using the professional-level Nokia OZO VR camera, which costs around $45,000. This is the first time...

0

Daydream VR platform now open to developers

Google’s Daydream virtual reality platform is now open to the public. The Daydream software development kit came out of beta, the company announced Thursday. The kit, available here for Android, has native Unity integration...

0

VR ads improve brand recall 28-fold

People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen. Recall of 360-degree content in general was eight times higher, and consumers were three...

3

VR ad platforms now offer analytics

Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less...

2

NBC’s Al Roker to host VR election event

This year’s presidential election will be conducted, in part, in virtual reality. A partnership between NBC News and AltspaceVR is transforming a virtual recreation of New York’s Rockefeller Center Plaza into Democracy Plaza, where...

3

AltspaceVR zeros in on social virtual reality

The social virtual reality platform AltspaceVR is doubling down on the social aspect, with interface changes designed to make it easier for people to get together. Previously, AltspaceVR — like many virtual environments —...

0

IMAX VR rollout to begin this year

IMAX will begin its virtual reality roll-out as early as the end of this year, IMAX Entertainment CEO Greg Foster said at a conference in Los Angeles this Wednesday. Moviegoers will be able to purchase bundled...

0

Unity organizing games career events for women

Unity Technologies is organizing series of events in US and Canada to talk to young women who are curious about careers in game development. The company behind the popular Unity game platform engine used to develop video...

0

VR Strategy Conference to focus on monetization

Press release: Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016...

0

VR will help drive auto sales

The car industry has long been at the forefront in introducing new technology and has often developed new technologies from within, putting them quickly into production mostly with huge safety and ecology benefits. Sceptics...

1

Las Vegas VR adds interactivity to app

Due to user feedback, Las Vegas VR has moved beyond 360-degree videos with animated graphics and video overlays, as well as new interactive features to its application to improve navigation and user immersion. Since the app...

0

LightVR uses headset camera to see real keyboard

Press release: MyDream Announces LightVR, a Customizable and Interactive Virtual Reality Desktop Explore and Build Your Ideal Virtual Environment for Operating Your PC With LightVR’s Virtual Room Simulator SEATTLE, WA – Virtual Reality company...

2

Vox+ Z3 a nice upgrade from the BoboVR

Disclosure: The folks at Vox VR just sent me a free review copy of their Vox+ Z3 headset, which is a rebranded version of the BoboVR Z3 but with a larger field of view. Thanks, guys!...

0

Sony to launch multi-platform VR media service

Sony Music Entertainment will launch its Littlstar Japan VR video services next month, the company announced Wednesday. New York-based Little Star Media Inc. will provide the VR delivery platform, Sony said in the announcement. Content...

0

Windows 10 to support Holographic AR/VR next year

Next year, all mainstream Windows 10 computers will be able to run augmented and virtual reality applications built for the  Windows Holographic platform, Intel CEO Brian Krzanich announced at the Intel Developer Forum earlier this month. Windows Holographic...

0

Lifeliqe adds 3D creation tool

Lifeliqe, a platform for 3D, VR and AR educational content, has launched a content creator tool that will allow educators to create intuitive and immersive educational content that integrate interactive 3D models in order...

0

IDC: Chinese gamers drive demand for VR

Press release: IDC Expects Blossoming Gaming Market in China Including VR Systems and Consoles BEIJING – According to the IDC China Gaming Market Forecast Analysis 2016-2020, the number of gamers in China reached 530...

0

IDC: AR/VR revenues to grow to $162 bil by 2020

Press release: Worldwide Revenues for Augmented and Virtual Reality Forecast to Reach $162 Billion in 2020, According to IDC  FRAMINGHAM, Mass. – According to the new Worldwide Semiannual Augmented and Virtual Reality Spending Guide from...

0

New campaign tries to save ghost trains with VR

Press release: The Dark Ride Project — Saving classic haunted attractions using Virtual Reality Since the 1970s, hundreds of ghost trains and haunted house rides have closed across the USA and they are now an endangered species....

0

VR will be huge in China

I spent the last two weeks traveling in China visiting virtual reality companies and attending the annual China Joy conference. China has a very active VR ecosystem with a lot to learn but I came away...

1

Alibaba working on VR payments

China’s Alibaba online retail giant told China Daily that it is developing virtual-reality-enabled mobile payment technology, which could allow users to pay bills in a 3-D virtual world by nodding their heads or making other gestures to...

0

MetaWorld to offer VR creation tools, marketplace

MetaWorld, a multi-user virtual world, will add virtual reality creation tools and allow exporting of objects and launch a marketplace. The MetaWorld Pioneer Edition is currently in pre-alpha and users can pre-order it for $9.99 for early pioneer access....

1

Second Life and OpenSim in VR using VorpX

While CtrlAltStudio viewer 1.2.6.43412 has provided 3D/VR access for the Oculus Rift in Second Life and OpenSim, there is another way to explore virtual worlds in VR – through VorpX. VorpX allows some applications and...

0

Face-tracking VR headset seeks funding

New York-based Become Inc., launched a crowdfunding campaign last week for Veeso, which promises to be the world’s first virtual reality headset with built-in cameras that track facial expressions. The $70 Cardboard-compatible headset will...

1

US consumers bullish on VR marketing

Press release: More than 50 percent of consumers likely to purchase from brands that sponsor virtual reality, according to Greenlight VR Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and nonusers alike,...

2

Tek Gear offers free headset

Canada’s Tek Gear Inc. is offering a free virtual reality headset to anyone who wants one — as long as they pick up the shipping charges. “We’ve been in the VR business for over 24...

0

8 steps to successful VR tradeshow demos

There are many reasons why virtual reality is starting to be used at trade shows, including the fact that VR experiences are both memorable and impactful. At the Society for Mining, Metallurgy & Exploration annual conference, in...

0

Virtuix announces major China distribution deal

On Friday, Virtuix, the maker of the Omni virtual reality treadmill, announced a joint venture with Hero Entertainment, a billion-dollar Chinese game publisher and developer of Crisis Action, the most popular mobile first-person shooter...

0

Survey: 4 in 5 young people keen on VR

More than 40 percent of people under 35 have a “keen interest” in virtual reality, according to a report released by GlobalWebIndex on Friday. Interest decreases by age, but even with people aged 55 to 64,...

0

Two VR arcades open in Illinois 

Two virtual reality arcades, Immersion Arcade and IVirtex opened in June in Illinois, offering players the chance to play games on the HTC Vive headsets. Immersion Arcade costs $10 for 15 minutes, and up to $60...

0

eeGeo adds 3D maps to VR apps

UK-based eeGeo Ltd, an 3D mapping software company, has opened its platform to developers to help them create map-based virtual and augmented reality applications. “There’s a meaningful link between a true 3D environment and inducing...

0

Insta360 Nano VR camera clips to phone

The$200 Insta360 Nano VR camera, which will be available for purchase on July 30, clips to your iPhone and uses two fish-eye lenses to take 360-degree photos or videos. You can see some videos that have...

0

New VR apps help patients relax, get medical info

Two new virtual reality applications for medical patients can help them relax in waiting rooms and get information about their medical devices. Zocdoc, Inc., a site that helps patients find doctors, has placed headsets in...

2

Infographic: Healthcare uses of VR

Scroll to the bottom of this article for the infographic. Virtual reality is a rapidly evolving market, which provides unlimited opportunities, and attracts a lot of newcomers. While the fastest growth in the industry is...

0

High Fidelity Marketplace now live

Philip Rosedale’s virtual world startup High Fidelity has announced the launch of its Marketplace this week. Registered users can now upload new content again. The Marketplace has also been redesigned, with a new submission...

0

Experts: VR won’t generate revenues until 2019

Virtual reality companies won’t see any significant revenues until 2019, when high-end devices become more affordable and business use of the technology becomes more popular, a panel of analysts predicted at the VRX Europe 2016 event held...

0

VR Dealership app showcases heavy equipment

Santa Clara-based EchelonVR has launched an Android application that works with Cardboard and Samsung Gear VR to help heavy equipment dealers to showcase immersive models of their products to customers before they make purchase...

0

6 companies bringing sports to VR

No one can deny the global popularity of sports. Whatever nation you find yourself in is guaranteed to have teams competing in some sport and fans who will consistently tune in to watch them....

1

Space VR app offers virtual desktop

Pygmal Technologies launched a beta version of SPACE, a computer user environment that aims to replace monitor screens with virtual screens. The application, now available for download for the HTC Vive and Oculus Rift, is currently free, and Pygmal...

0

ShelfZone offers VR store previews

Press release: Invrsion Presents Shelfzone, The Virtual Reality Solution For Large-Scale Retail Trade And Consumer Package Goods Italian company creates virtual reality solutions for B2B using HTC Vive technology Milan – inVRsion, the Italian...

0

Cedar-Sinai rolls out VR pain relief

Press release: AppliedVR Brings Therapeutic Virtual Reality Content To Cedars-Sinai Medical Center   Los Angeles – AppliedVR, an industry leader in improving the healthcare experience with scalable therapeutic virtual reality content, today announced its partnership...

0

Surgery network launches live VR streams

Another surgery video platform, GIBLIB, which serves medical students and doctors, has jumped on the virtual reality train. The company partnered with camera manufacturer 360fly  and live streaming service LIVIT NOW to broadcast the first-ever live hernia surgery...

0

Google opens Expeditions to all

Google Expeditions, previously only available to select schools, is now available to the public, at no cost. “The app is available today for Android and will be available for iPhones and iPads soon,” the company...

0

Shark Week comes to VR

This year, Shark Week will be coming to virtual reality. It starts today, Sunday, June 26, and Discovery Channel will make parts of its Shark Week broadcast in virtual reality and 360-degree video format....

0

Samsung’s Milk VR rebrands, allows user content

Samsung has branded its Milk VR 360-degree video platform as Samsung VR and has added the ability to upload user-generated content. “Creators can load their own 360-degree videos to the Samsung VR platform for sharing...

0

Oculus reverses course, drops DRM

Oculus has released an update to its software yesterday, allowing its games to run on other headsets. “We continually revise our entitlement and anti-piracy systems, and in the June update we’ve removed the check...

0

Open-source VR pain therapy app and headset released

Virtual reality can reduce pain and stress for hospital patients, but most headsets and applications aren’t designed for the medical setting. For example, headsets should be waterproof, light-weight, easily washable and wireless. And the accompanying...

0

360fly “Trump wall” ad rejected by media houses

California-based 360-degree camera startup, 360fly, released a satirical ad Thursday featuring a Donald Trump look-alike, a big wall, and what many saw as insensitive stereotypes of Mexican immigrants. The ad was accepted by DIRECTV, FOX News, local FOX LA,...

0

Obamas’ Yosemite trip filmed in VR

The White House will release its first virtual reality video, a 360 video experience of the First Family’s hike in Yosemite. National Geographic, Facebook, Oculus, and Félix & Paul Studios produced the video of...

0

VR devs get own conference in November

Press release: Virtual Reality Developers Conference  Announces First Standalone Event in November 2016 Expanded focus on games, entertainment, brand experience, and innovation after sold out inaugural event at GDC SAN FRANCISCO — The Virtual...

0

NYT VR wins mobile Grand Prix prize at Cannes

The New York Times Virtual Reality app won the Mobile Grand Prix at Cannes Wednesday night. The newspaper has given away 1.3 million free Google VR headsets to subscribers to the Times’ Sunday edition since...

3

First commodity trade placed in VR

Trading Advantage President and CEO, Larry Levin, made the first ever live virtual reality commodity trade using Oculus Rift, a virtual reality system that completely immerses the user inside virtual worlds. As one of...

0

Therapy center wins $30K for VR treatment innovation

Michigan’s VR Therapy and Counseling Center has won a total of $30,000 in Comcast’s Innovations 4 Entrepreneurs contest. The therapy center has found success treating patients that suffer from PTSD, social anxiety, and phobias using virtual...

0

VR Survey: More interest in travel, videos than gaming

Press release: Greenlight VR survey reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. San Francisco — The latest consumer research from Greenlight VR reveals non-gaming categories, including...

0

VadR helps VR game developers add ads

Up until now, virtual experiences have been pretty much ad-free. One company trying to change that is India-based VadR Networks, which is looking to bring ads from existing advertising platforms into virtual reality environments. The company...

0

Dutch startups offer picture-in-picture VR surgery videos

Amsterdam-based VR developer WeMakeVR and MDLinking.com, a Dutch startup with a secure communication platform for doctors, announced a service last week that creates picture-in-picture virtual reality videos of surgeries. “This way of capturing surgeries can help students get a much...

0

Teens look ahead to VR despite flaws

I’ve had a couple of opportunities to try out virtual reality devices. And while the experiences weren’t perfect, my friends and I can definitely see the potential. The first time was at my high...

0

Unimersiv launches new virtual education platform

Unimersiv has launched a new virtual reality platform for educational experiences, joining Google Expeditions, Nearpod VR, and Fieldscapes VR. It is currently available for the Oculus Rift and Samsung Gear VR, with support for other mobile-based...