Three things that you might not think go together — riding a Harley through the main drag at this year’s Sturgis Motorcycle Rally, virtual reality, and the American Association of Retired Persons. But here’s the latest sign that virtual reality is rapidly becoming a new medium for all demographics and interest groups. WatchRead More →

Press release: University of Notre Dame and NextVR Deliver Football in Virtual Reality for the First Time Legendary collegiate football program teams with leading virtual reality content provider to present highlights from Oct. 15 Notre Dame vs. Stanford game NOTRE DAME, Ind. — University of Notre Dame football and NextVR,Read More →

Three 360 degree films — the Peal, Help and Real — demonstrated that immersive storytelling can pack a big emotional punch. The three films took the top prizes at the FIVARS 2016 Awards last month at the Virtual Reality Toronto event. The Festival of International Virtual and Augmented Reality Stories featured 30 titlesRead More →

Press release: IMAX and ODEON & UCI Cinemas to launch first IMAX VR center in Europe Groundbreaking Agreement Ushers in Next-Generation of Immersive Entertainment Experiences to ODEON’s Printworks Multiplex in England LONDON – IMAX Corporation today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to installRead More →

NBC is partnering with AltspaceVR to bring viewers virtual reality feel of the U.S. Presidential debates and will be streaming the second debate between Hillary Clinton and Donald Trump tonight at the AltSpace VR’s Democracy Plaza at 8.30 p.m eastern time. Users of AltSpaceVR will be able to join theRead More →

Fox gave away 25,000 virtual reality viewers to fans of The Simpsons to celebrate the show’s 600th episode this week. They went quick. They were Google Cardboard viewers, made of cardboard, and made by Knox Labs, one of the best-known of the companies making Google Cardboards. Fox Broadcasting Company andRead More →

Customers will purchase more than 450,000 Google Daydream View headsets by the end of the year, according to SuperData Research. Samsung’s Gear VR, Daydream’s closest competitor, is estimated to sell around 2.3 million units. However, the headset has been on the market for over a year. Daydream View will hitRead More →

Udacity, an online platform for college courses, is now offering a VR development course — with no previous programming experience necessary. The class costs $199 per month, and runs for six months. Those who complete the program will receive a “nanodegree” certificate from Udacity — and get half of theirRead More →

Engage, a free multi-user virtual reality social platform that allows educators to create and share virtual environments and take students on virtual field trips is now available in preview edition and will launch early next year. The platform also supports business networking, worker training and collaboration, with private rooms that can accommodate upRead More →

MyWebRoom will launch a free new social virtual reality platform next month, myVR, which will allow users to create and customize private room, and hold events using mobile-based VR headsets. It could be the first virtual reality platform that allows user-created environments. Two of the big players in the space, AltSpace and vTime, onlyRead More →

More brands are likely to engage in using 360 degree video advertising, 2D digital billboards, 2D video, and even TV spots inside virtual reality environments over the next two years, the Interactive Advertising Bureau said in a report released Monday. At the same time, heat mapping analytics, emotional and story telling experiences willRead More →

Time Inc., the publisher of the iconic Life magazine that closed in 1972, is relaunching the title — in virtual reality. The new Life VR features immersive storytelling, the company said in its announcement last week, and is available as a free download in the Life VR app for iOS and AndroidRead More →

The Proto Awards gala will be held in Hollywood on October 8, and the list of nominees has been announced. Categories include Most Transportive Experience, Best Game, Best Music Experience, Best Social Experience, Best Mobile Experience, Best Interaction Design, Most Innovative, Best Original Score, Best Live Action Experience, Best Sound Design, Best Educational Experience, Best Student Experience, Best Narrative Experience, Best Independent Experience, Best UserRead More →

Sketchfab is calling on 3D creators to re-create iconic scenes from movies and is giving away two Oculus Rifts, among other prizes, to the best creations. The contest deadline is October 13, and the application details are here.   Star Wars – Deliverance of Binks by JCulley3D on Sketchfab

The first lecture of Harvard’s CS50 introductory programming class, can now be viewed as a 360-degree video. It was filmed using the professional-level Nokia OZO VR camera, which costs around $45,000. This is the first time that the class is available in a format that can be viewed immersively on a virtualRead More →

Google’s Daydream virtual reality platform is now open to the public. The Daydream software development kit came out of beta, the company announced Thursday. The kit, available here for Android, has native Unity integration and native integration with Unreal Engine 4. Daydream is coming this fall, and is part ofRead More →

People watching 360-degree videos recalled the brands mentioned 28 times more than in traditional ads, according to a new report by Nielsen. Recall of 360-degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in virtual reality. Nielsen’s researched was conductedRead More →

Virtual reality ad platforms continue to evolve, with vendors now offering analytics for advertisements placed inside 360-degree videos, virtual reality games, and other virtual experiences. Vendors are also trying to make the ads less annoying for users by experimenting with ad types and placements. VirtualSky Denver-based VirtualSky recently rolled out the ability toRead More →

Camera maker 360fly has partnered with software company RaceRender to allow users to add custom video data displays to their 360-degree videos, the companies announced yesterday. Users can shoot the video with a 360fly camera, edit the video with the RaceRender software, and then share it to YouTube and other social media. The 360fly camera includes aRead More →

This year’s presidential election will be conducted, in part, in virtual reality. A partnership between NBC News and AltspaceVR is transforming a virtual recreation of New York’s Rockefeller Center Plaza into Democracy Plaza, where AltspaceVR users can attend debate watch parties, live discussions with political experts and political comedy events.Read More →

The social virtual reality platform AltspaceVR is doubling down on the social aspect, with interface changes designed to make it easier for people to get together. Previously, AltspaceVR — like many virtual environments — was organized around the idea of virtual locations. That doesn’t work well because when people showRead More →

IMAX will begin its virtual reality roll-out as early as the end of this year, IMAX Entertainment CEO Greg Foster said at a conference in Los Angeles this Wednesday. Moviegoers will be able to purchase bundled ticket that cover both the movie and access to a virtual reality experience located at the sameRead More →

If you spent the summer enjoying the doors and avoiding the news, then you’re one of the fortunate ones who was able to avoid the mess that is U.S. politics — but you might also have missed the flood of VR-related announcements. The amount of virtual reality news coming outRead More →

Unity Technologies is organizing series of events in US and Canada to talk to young women who are curious about careers in game development. The company behind the popular Unity game platform engine used to develop video games for PC, consoles, mobile devices and websites. Unity is also one of the most popularRead More →

Press release: Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges VRS 2016 takes place Nov. 1-2, in San Francisco, and will feature new research findings from Greenlight’s fall 2016 VR Industry Report SAN FRANCISCO — Greenlight Insights’ Virtual Reality Strategy Conference 2016, will take place Nov. 1-2,Read More →

The car industry has long been at the forefront in introducing new technology and has often developed new technologies from within, putting them quickly into production mostly with huge safety and ecology benefits. Sceptics might argue that much of this progress has been at the hard-fought insistence of regulators, toRead More →

Due to user feedback, Las Vegas VR has moved beyond 360-degree videos with animated graphics and video overlays, as well as new interactive features to its application to improve navigation and user immersion. Since the app was first released this past March, it has been downloaded more than 10,000 times — andRead More →

Press release: MyDream Announces LightVR, a Customizable and Interactive Virtual Reality Desktop Explore and Build Your Ideal Virtual Environment for Operating Your PC With LightVR’s Virtual Room Simulator SEATTLE, WA – Virtual Reality company and development studio MyDream Interactive Inc. today announced the early access release of LightVR, a multi-windowRead More →

Sony Music Entertainment will launch its Littlstar Japan VR video services next month, the company announced Wednesday. New York-based Little Star Media Inc. will provide the VR delivery platform, Sony said in the announcement. Content will be delivered via the browser, and to a variety of virtual reality headsets including theRead More →

Next year, all mainstream Windows 10 computers will be able to run augmented and virtual reality applications built for the  Windows Holographic platform, Intel CEO Brian Krzanich announced at the Intel Developer Forum earlier this month. Windows Holographic was originally developed for the HoloLens, Microsoft’s augmented reality headset. Watch demo video below:

Lifeliqe, a platform for 3D, VR and AR educational content, has launched a content creator tool that will allow educators to create intuitive and immersive educational content that integrate interactive 3D models in order to make lessons, presentations and e-books more engaging. The creator tool will also be brought into VRRead More →

Press release: THE IMMERSE SUMMIT RETURNS ON TUES. OCT. 11TH AS THE LARGEST IMMERSIVE TECHNOLOGY CONFERENCE & EXPO IN THE PACIFIC NORTHWEST Now in its 3rd year, IMMERSE (Formerly SEA-VR) will bring together all of the latest Learnings, Companies and Innovations in the Virtual, Augmented and Mixed Reality Industry BELLEVUE,Read More →

Press release: IDC Expects Blossoming Gaming Market in China Including VR Systems and Consoles BEIJING – According to the IDC China Gaming Market Forecast Analysis 2016-2020, the number of gamers in China reached 530 million in 2015, which is 1.7 times that of the entire U.S. population. IDC expects thisRead More →

Press release: Worldwide Revenues for Augmented and Virtual Reality Forecast to Reach $162 Billion in 2020, According to IDC  FRAMINGHAM, Mass. – According to the new Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC), worldwide revenues for the augmented reality and virtual reality (AR/VR) marketRead More →

Press release: The Dark Ride Project — Saving classic haunted attractions using Virtual Reality Since the 1970s, hundreds of ghost trains and haunted house rides have closed across the USA and they are now an endangered species. The Dark Ride Project captures the last of the world’s dark rides using virtual reality, sharing theirRead More →

Public speaking is the single most common phobia, according to numerous studies. Now, virtual reality provides a low-stress way to overcome this fear and improve speaking skills. It can also help companies in the business of public speaking training and clinicians whose clients have related challenges. Here some virtual reality applications to try.Read More →

I spent the last two weeks traveling in China visiting virtual reality companies and attending the annual China Joy conference. China has a very active VR ecosystem with a lot to learn but I came away with a clear key thesis: China will be a major first market for VR. High-end VRRead More →

China’s Alibaba online retail giant told China Daily that it is developing virtual-reality-enabled mobile payment technology, which could allow users to pay bills in a 3-D virtual world by nodding their heads or making other gestures to log in payment accounts. Read the full story here. The company. which is known as China’s Amazon,Read More →

MetaWorld, a multi-user virtual world, will add virtual reality creation tools and allow exporting of objects and launch a marketplace. The MetaWorld Pioneer Edition is currently in pre-alpha and users can pre-order it for $9.99 for early pioneer access. It will be released later this year with support for the Samsung Gear VR. Later on,Read More →

While CtrlAltStudio viewer 1.2.6.43412 has provided 3D/VR access for the Oculus Rift in Second Life and OpenSim, there is another way to explore virtual worlds in VR – through VorpX. VorpX allows some applications and games not specifically designed for virtual reality headsets to work in 3D virtual reality mode. With virtual world viewersRead More →

New York-based Become Inc., launched a crowdfunding campaign last week for Veeso, which promises to be the world’s first virtual reality headset with built-in cameras that track facial expressions. The $70 Cardboard-compatible headset will work with both iPhones and Androids, with delivery estimated by the end of this year. ItRead More →

Leap Motion CTO David Holz spent more than an hour and a half last Thursday night answering questions about virtual and augmented reality in front of an audience of more than 200 avatars in AltspaceVR‘s virtual environment. He said that we’re about to see transparent, sunglasses-style virtual and augmented headsetsRead More →

Press release: More than 50 percent of consumers likely to purchase from brands that sponsor virtual reality, according to Greenlight VR Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and nonusers alike, suggesting a powerful opportunity for marketers and other content creators. SAN FRANCISCO — Greenlight VR’s latestRead More →

Canada’s Tek Gear Inc. is offering a free virtual reality headset to anyone who wants one — as long as they pick up the shipping charges. “We’ve been in the VR business for over 24 years, delivering high end immersive solutions to military, medical, industrial and research institutions worldwide,” said TonyRead More →

Artificial intelligence could help make gesture recognition systems more effective, according to researchers at Purdue University. The system they created, Deep Hand, requires less processing power than other approaches, they said in a paper released this spring. It can allows users to perform a range of tasks such as picking items, driving virtualRead More →

There are many reasons why virtual reality is starting to be used at trade shows, including the fact that VR experiences are both memorable and impactful. At the Society for Mining, Metallurgy & Exploration annual conference, in Arizona this past February, we showcased heavy equipment in virtual reality. The attendees got to lookRead More →

On Friday, Virtuix, the maker of the Omni virtual reality treadmill, announced a joint venture with Hero Entertainment, a billion-dollar Chinese game publisher and developer of Crisis Action, the most popular mobile first-person shooter game in China with more than 400 million players. Hero will convert Crisis Action to VR gameplayRead More →

More than 40 percent of people under 35 have a “keen interest” in virtual reality, according to a report released by GlobalWebIndex on Friday. Interest decreases by age, but even with people aged 55 to 64, 20 percent said they were interested in virtual reality, demonstrating the potential size of the market.Read More →

Two virtual reality arcades, Immersion Arcade and IVirtex opened in June in Illinois, offering players the chance to play games on the HTC Vive headsets. Immersion Arcade costs $10 for 15 minutes, and up to $60 for two hours, and currently offers 19 different game titles, from Zombie game to Job Simulator. InRead More →

UK-based eeGeo Ltd, an 3D mapping software company, has opened its platform to developers to help them create map-based virtual and augmented reality applications. “There’s a meaningful link between a true 3D environment and inducing presence,” eeGeo CEO Ian Hetherington told Hypergrid Business. “If you can induce presence, people will spendRead More →

The$200 Insta360 Nano VR camera, which will be available for purchase on July 30, clips to your iPhone and uses two fish-eye lenses to take 360-degree photos or videos. You can see some videos that have been taken with the camera here. It works with the iPhone 6, iPhone 6 plus, iPhone 6s and iPhone 6s plusRead More →

When you have a product that weighs several tons, you’re going to think twice before bringing it with you to a conference or trade show. And you’re certainly not going to bring more than one. Traditionally, heavy equipment manufacturers relied on photographs and 3D models to demonstrate their equipment toRead More →

Scroll to the bottom of this article for the infographic. Virtual reality is a rapidly evolving market, which provides unlimited opportunities, and attracts a lot of newcomers. While the fastest growth in the industry is fed by the demand for video games and entertainment, the second biggest share belongs to healthcareRead More →

UK-based education company Macunx VR has passed its Kickstarter goal of $4,308 — or £3,000 — with two weeks of its campaign still to go. The company plans to build a virtual reality Unity-based platform that will allow users to create and share virtual memory palaces. A memory palace is essentially a mental library forRead More →

The final round of PlayStation VR headset pre-orders went live on Thursday, but sold out in minutes, a Gamestop representative told IGN. According to Sony, there won’t be any more pre-orders. The headset will be officially released on October 13. The headset itself is priced at $400, significantly less than the $600 Oculus RiftRead More →

Philip Rosedale’s virtual world startup High Fidelity has announced the launch of its Marketplace this week. Registered users can now upload new content again. The Marketplace has also been redesigned, with a new submission flow, hosting for all associated assets, and ability to like items, the company said. However, thereRead More →

Amsterdam-based paint company AkzoNobel has opened a virtual reality customer center in Slough, U.K., where retailers can experiment with different store layouts. “The center will enable us to help customers visualize and experiment with new design options,” said Matt Pullen, managing director of AkzoNobel UK and Ireland, in a statement. TheRead More →

Santa Clara-based EchelonVR has launched an Android application that works with Cardboard and Samsung Gear VR to help heavy equipment dealers to showcase immersive models of their products to customers before they make purchase decisions. The application, which is available as a free download for Android, is particularly useful for tradeRead More →

No one can deny the global popularity of sports. Whatever nation you find yourself in is guaranteed to have teams competing in some sport and fans who will consistently tune in to watch them. Virtual reality has been making a lot of waves with all the recent developments it’s seen,Read More →

Pygmal Technologies launched a beta version of SPACE, a computer user environment that aims to replace monitor screens with virtual screens. The application, now available for download for the HTC Vive and Oculus Rift, is currently free, and Pygmal CEO Xiao Jia told Hypergrid Business that the price will remain low, in order to attractRead More →

Press release: Invrsion Presents Shelfzone, The Virtual Reality Solution For Large-Scale Retail Trade And Consumer Package Goods Italian company creates virtual reality solutions for B2B using HTC Vive technology Milan – inVRsion, the Italian start-up which develops virtual reality solutions for business, officially presents ShelfZone. This new solution, created usingRead More →

Press release: AppliedVR Brings Therapeutic Virtual Reality Content To Cedars-Sinai Medical Center   Los Angeles – AppliedVR, an industry leader in improving the healthcare experience with scalable therapeutic virtual reality content, today announced its partnership with Cedars-Sinai Medical Center, a leader in providing high-quality healthcare, to introduce the technology in itsRead More →

Another surgery video platform, GIBLIB, which serves medical students and doctors, has jumped on the virtual reality train. The company partnered with camera manufacturer 360fly  and live streaming service LIVIT NOW to broadcast the first-ever live hernia surgery in virtual reality. The surgeon was Dr. Shirin Towfigh, a Beverly Hills, Calif.-based hernia specialist. ThisRead More →

Google Expeditions, previously only available to select schools, is now available to the public, at no cost. “The app is available today for Android and will be available for iPhones and iPads soon,” the company announced earlier today. The app is designed to be used by both teachers and students. Teachers wouldRead More →

This year, Shark Week will be coming to virtual reality. It starts today, Sunday, June 26, and Discovery Channel will make parts of its Shark Week broadcast in virtual reality and 360-degree video format.   Discovery VR is available for mobile headsets with apps for iOS, Android, and Gear VR.Read More →

Oculus has released an update to its software yesterday, allowing its games to run on other headsets. “We continually revise our entitlement and anti-piracy systems, and in the June update we’ve removed the check for Rift hardware from the entitlement check,” the company said in a statement. “We won’t useRead More →

Virtual reality can reduce pain and stress for hospital patients, but most headsets and applications aren’t designed for the medical setting. For example, headsets should be waterproof, light-weight, easily washable and wireless. And the accompanying software must work while patients are lying down and able to move their heads only slightly. “NumerousRead More →

California-based 360-degree camera startup, 360fly, released a satirical ad Thursday featuring a Donald Trump look-alike, a big wall, and what many saw as insensitive stereotypes of Mexican immigrants. The ad was accepted by DIRECTV, FOX News, local FOX LA, but was rejected by NBC, Viacom, ABC LA, LACBS, LAABC, and other media houses. According 360fly,Read More →