Category: VR & AR

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HTC, Sony shine at Paris Games Week

HTC’s Vive virtual reality  headset has received the Best Accessory at Paris Games Week, and Sony’s Playstation VR received the Technical Innovation prize at the world’s second-largest video game trade fair, the organization announced....

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Shangri-La Hotels deploy Gear VR, immersive videos

Shangri-La Hotels and Resorts today announced the first-ever integration of virtual reality experiences into worldwide hotel sales efforts. The group has rolled out Samsung Gear VR headsets across all Global Sales Offices and produced...

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UK supermarket offers VR Halloween experience

UK supermarket Asda has launched a virtual reality Halloween experience on its YouTube channel, and the video quickly became the second-most-watched video on the supermarket’s channel, with more than a million views in just a...

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Apple’s first public VR move is U2 video

Aside from some patents, Apple has been very quiet on the virtual reality front. While many iPhone users are enjoying virtual reality applications and immersive videos, they are using Google Cardboard-compatible headsets. Today, Apple...

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75% of top brands have VR projects

According to Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees,...

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Virtual film wins first jury prize

Press release: Kaleidoscope VR Film Festival awards jury prize to Tomas Mariancik for Sightline: The Chair San Francisco, CA –Virtual reality agency Kaleidoscope in partnership with Broad Green Pictures, today unveiled the Jury Prize...

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IDC names A&VR an ‘innovation accelerator’

Framingham, Mass.-based research firm International Data Corp. announced today that augmented and virtual reality is one of six key “innovation accelerators” the company will be devoting additional research focus to. “Innovation accelerators are the...

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AuraVisor two-thirds funded after one day

UK-based AuraVisor launched a Kickstarter campaign Wednesday to raise $153,000 for a new all-in-one virtual reality headset that requires neither a PC nor a smartphone, and already raised more than $100,000. The headset is expected to...

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LucidCam launches crowdfunder for VR camera

Sunnyvale, California startup LucidCam promises to make virtual reality filming accessible to anyone with a $600 hand-sized camera that films in 180 degrees. And the company just launched a crowdfunding campaign on IndieGoGo offering the...

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OSVR headsets available for pre-order

OSVR, the open source alternative to the Oculus Rift, is now available for pre-order from Razer for $300. “The current stock we have is being shipped to areas in the US and the EU,” the...

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Hoosier Hysteria to be live-streamed in VR

Indiana’s basketball season officially opens this Saturday, October 24, with the first game live-streamed in virtual reality. The Mark Cuban Center for Sports Media and Technology introduces virtual reality to their fans with their new...

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HTC Vive demos in 15 cities this weekend

HTC will be holding demos of its Vive headset tonight and tomorrow in fifteen cities across the United States as a promotion for the new Paranormal Activity movie. I have tried the Vive headset,...

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Pre-order Merge VR for $79 on Amazon

SAN ANTONIO — Merge VR has announced that its soft, foam goggles are available for pre-order through Amazon, and will ship before holidays. The Merge VR Goggles are among the top tech products debuting in the...

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Researchers use VR to help save tree kangaroos

Researchers at Australia’s James Cook University, the Tree-Kangaroo and Mammal Group and the Port Douglas Wildlife Habitat are using virtual reality to raise awareness of the plight of the endangered tree kangaroo, which lives in the rain...

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8i gets $20 million for virtual people

New Zealand-based virtual reality startup 8i has received $20 million from Samsung and other investors to enable virtual reality users to immersively engage with realistic 3D video captures, or holograms, of people. “Wellington is the perfect place to scale...

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VR video platform Mobius raises $2.2 mil

Press release: Emergent VR Raises $2.2 Million To Build The First Mobile Experience Sharing Platform San Francisco, California – Emergent VR announced it has raised $2.2 million in funding from Accel Partners, Google Ventures,...

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Syfy updates ‘The Expanse’ VR app

Syfy has updated its virtual reality app for its upcoming series, “The Expanse,” with a virtual fly-by of Tycho Station and the Nauvoo generation starship and handed out hundreds of Google Cardboard headsets at New York...

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Buffalo Bill center goes virtual

Cowboys and Indians captivated the country when Buffalo Bill’s Wild West rolled through America in the late 1800s and early 1900s. More than a century later, Ball State digital artists have re-created the legendary showman’s outdoor exhibition.

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Tommy Hilfiger models walk virtual runway

WeMakeVR.com and Tommy Hilfiger launch VR Runway Show Experience Hosted in select ‘Tommy Hilfiger’ stores and wholesale partners globally, consumers can watch WeMakeVR’s “Fall 2015 ‘Hilfiger Collection’ VR experience” from a VIP seat in 360...

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New Times Times gives out 1 million Cardboards

The New York Times announced the launch of NYT VR and the distribution of more than one million Google Cardboard viewers to home delivery subscribers with their copy of The New York Times the weekend of November 7 and 8.

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Voxelus to launch VR platform, currency, and market

Argentina-based Voxelus has announced that it is working on a virtual reality game creation tool, viewer, virtual world currency, and virtual content marketplace. Voxelus co-founder and CEO Martin Repetto told Hypergrid Business that the new platform will...

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VR headset hits Russian retail chains

Moscow-based Fibrum Ltd., known for its excellent virtual reality apps, has put Russia in the lead in the virtual reality hardware race — temporarily, at least — by getting its headset into retail chains...

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Merge VR goggles hitting UK retail counters

San Antonio, Texas-based Merge VR has announced that it’s purple virtual reality goggles, made out of soft foam, will be available at 320 UK retail outlets in time for the holidays. The Google Cardboard-compatible...

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Google Cardboard hits 15 million installs

The Google Cardboard virtual reality application has been installed 15 million times, Google said in an announcement yesterday. The app, typically one of the first installed when a customer buys a smartphone-based virtual reality...

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Impression Pi headset offers VR, AR and gesture control

Impression Pi, a headset that combines virtual and augmented reality with gesture recognition, announced this month that it received $5.5 million in funding in addition to its successful $300,000 Kickstarter earlier this year. The company...

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vTime social VR network to launch in November

Starship, the UK-based innovation studio, unveiled a first glimpse of mobile social virtual reality network, vTime, with the release of a new video and screenshots. Set for launch in November, vTime offers friends and family a compelling new way to spend quality time together in virtual reality.

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How will VR affect our memories?

You only know what you can remember, as the saying goes, but virtual reality technology holds the potential to reorganize and adulterate a person’s memory, blurring the lines between what is real and what...

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Sierra Club, RYOT release first VR climate change PSA

Sierra Club, America’s largest grassroots environmental organization, and virtual reality production studio RYOT today announced the release of the world’s first virtual reality climate change public service announcement. The video, which is being released just...

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View-Master headset first to hit major retailers

This Christmas shopping season promises to be a good one for virtual reality, with a $30 View-Master virtual reality headset hitting the market just about now. This is brightly-colored headset from Mattel that is...

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Wargaming brings 1941 tank battle to VR

Press release: Wargaming Unveils its First Virtual Reality Tank Battle Reenactment Wargaming released 1941 Battle: 360° Reenactment, a unique 360° virtual reality video that teleports the viewer into the heart of battle with four tanks, 40...

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7 media companies adopting VR

Immersive experiences are transforming the way in which media companies present their content — movies, TV broadcasts, and films. These experiences can help the content producers reach new audiences and increase engagement with existing viewers. The following are...

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WearVR catalogs virtual reality apps

Trying to find new virtual reality apps? Check out WearVR, which catalogs nearly 1,000 virtual reality applications for all major platforms. Apps can be sorted by newest, highest rated and most popular, and can...

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Enterprise VR worth $4.5 bil by 2020

Press release: Virtual Reality Adoption in Enterprise and Industrial Markets Will Be Driven by Training, Simulation, Virtual Prototyping, and 3D Modeling Applications According to a new report from Tractica, commercial sector revenue from virtual...

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Oculus confab features Gear VR, Minecraft, Netflix

Three virtual reality hardware products were the focus of attention at the Oculus Connect 2 conference in Hollywood last week. The products included the Gear VR headset, produced in partnership with Samsung, a new Touch control device,...

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Shot hopes to be Instragram of VR

Virtual reality cameras cost hundreds — or thousands — of dollars. But Shot, a startup based in Spain, hopes to bring the price down to under $100 with a new Kickstarter campaign by combining fisheye...

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Microsoft may be working on a Cardboard clone

With around 2 million Google Cardboard devices already in user hands, and Taobao and AliBaba alone selling 300,000 additional units a month, mobile-based virtual reality is going gangbusters. The iOS app store and Google...

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Navi turns phone into VR controller

Press release: New open source platform turns iOS, Android devices into Vr controllers Navi is an app that transforms your smartphone or tablet into a controller by sending your device’s rotations and touch gestures to your...

Picture by Floorplan Revolution VR 0

Trick 3D unveils virtual floorplan app

This past week, Atlanta-based Trick 3D announced an application that will allow architects, home builders, real estate marketers and developers to generate 3D virtual environments using just 2D floor plans. The Floorplan Revolution app will also allow...

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Alibaba, Taobao selling 300,000 VR headsets a month

According to a report released earlier this month by Shanghai-based Interface News, China’s two leading online commerce platform,  Taobao and AliBaba, together sell more than 300,000 virtual reality headsets every month, with lower-cost headsets...

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YouVisit livestreams TechCrunch Disrupt in VR

Want to attend the TechCrunch Disrupt conference but can’t make it in person? Being there in virtual reality might be the next best thing. Today, YouVisit is livestreaming the conference via its free virtual...

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The Vive demo blew me away

I have tried on my share of headsets. The Oculus Rift development kits. The various Google Cardboards and the higher-end smartphone-based headsets. The Fove. Let me just say that even if I didn’t know...

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23 million Americans have tried VR

Press release: 23 million America adults already experimenting with virtual reality according to new study NEW YORK — As the technology world braces for major virtual reality product releases, many millions of Americans have...

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Sony renames Project Morpheus as PlayStation VR

Sony announced the new name for the Project Morpheus headset: PlayStation VR. “The name ‘PlayStation VR’ not only directly expresses an entirely new experience from PlayStation that allows players to feel as if they are...

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Automaker Mini giving away free VR headsets

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality...

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Beethoven coming to VR and a van near you

If you live in Los Angeles, keep an eye out for the VAN Beethoven customized truck. The Los Angeles Philharmonic Orchestra has created a new virtual reality experience for the Oculus Rift, the opening...

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GDC calls for VR submissions

Next year’s Game Developers Conference, to be held in March in San Francisco, will be accompanied by a brand-new event, the Virtual Reality Developers Conference, and is accepting submissions now for its gaming track and...

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Marriott loans Gear VR headsets to hotel guests

Press release: Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience Bethesda, Md – Marriott Hotels today announced the launch of “VRoom Service” – a first-of-its-kind guest service that allows guests to order inspiring...

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Las Vegas’ Neon Museum comes to Gear VR

Las Vegas’ Neon Museum released a virtual reality app for the Oculus Rift last year and was ported to the iPhone and Android last spring for viewing with Google Cardboard-compatible headsets. Now the app...

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Kat Walk raises $150,000 in Kickstarter

Kat Walk, a new type of omnidirectional treadmill, successfully raised nearly $150,000 in its Kickstarter, on an original goal of $100,000. This was enough to meet its $120,000 stretch goal, which was to put little wheels...

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There’s a VR headset in that cereal box

On Saturday night, Mal Burns joked that virtual reality headsets are now like the AOL disks — they’re everywhere. All we need now is to see them in cereal boxes. With prices of $5 or...

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OSVR to release new development kit next month

Press release: OSVR Confirms Pre-order Date for Hacker Development Kit; Launches Content Discovery Platform Software platform reveals 65 new supporting companies including Legendary VR and NVIDIA’s Gameworks VR BERLIN – Organizers of Open Source...

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First full-length VR movie begins filming in Baltimore

The world’s first full-length feature film to be shot completely in 360 degrees, “Career Opportunities in Organized Crime,” has begun filming in Baltimore. A documentary-style comedy about the Russian mafia, the movie is helmed by...

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ReelTime releases VR video app, country music doc

Press release: ReelTime Revolutionizes Virtual Reality – Launches ReelTime VR Mobile App Worldwide Featuring Megs McLean SPRING HILL, FL — ReelTime announces the release of the ReelTime VR app and production suite, and a virtual reality...

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How to market with Google Cardboard

Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now...

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Valve, HTC delay Vive release

Although some Vive virtual reality headsets will be shipping late this year, most consumers probably won’t see them until 2016, according to a press release. “Later this year, HTC will offer the first commercial...

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Sci-Fi horror musical debuts VR trailer

What better way to marketing a Canadian independent science-fiction horror musical than with a creepy virtual reality trailer? Load up this video in a immersive headset — like one of those in our big...

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Zumba turns to virtual reality

  When Zumba burst on to the scene in the early 2000s, it dramatically changed fitness in America. The company cemented its place as a juggernaut within its industry through innovative practices, and its...

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Wells Fargo goes on tour with VR experience

Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a...

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ZeniMax lawsuit against Oculus to move forward

A federal judge denied a request by Oculus VR and Facebook to dismiss a lawsuit filed by ZeniMax Media claiming infringement over trademarks tied to the Oculus Rift virtual reality headset. Read full article at...

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Report: Magic Leap leads in VR investment

Upload VR and Greenlight VR has ranked companies by venture capital investment, and Magic Leap was in the lead with nearly $600 million of total investment. The ranking was based on a Greenlight VR...

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Australia’s Zero Latency opens first VR arena

Zero Latency opened the doors of the world’s first virtual reality gaming arena in Melbourne, Australia yesterday. Players carry a backpack containing a computer and wear an Oculus Rift Development Kit 2 headset and...

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Success! OpenSim on my phone!

As my regular readers know, I’ve been trying to use a smartphone-and-Cardboard combo as an Oculus Rift replacement so that I could walk around my OpenSim builds without having to shell out $350 for...

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UK’s Foals release first GoPro VR music video

  The British band Foals recently released the first music video filmed entirely with GoPro’s new virtual reality spherical camera. Android users with Google Cardboard-compatible headsets can watch the entire video, “Mountain At My Gates,” in immersive virtual...

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Sphericam ends successful Kickstarter with $460K

Sphericam, a mid-range 360-degree camera, completed its Kickstarter today with over $460,000 raised on a campaign target of $150,000. This means the project achieved its first two stretch goals — producing the camera in...

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AltspaceVR raises $10.3 mil for social VR

AltspaceVR, which offers multi-user virtual reality software, announced that it raised an additional $10.3 million in venture capital, bringing total funding to $15.7 million. “We’re working hard to make AltspaceVR the most natural and...

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Virtual reality market to reach $22 billion by 2020

Combined revenue for head mounted displays, and virtual reality accessories and content will increase from $108.8 million in 2014 to $21.8 billion worldwide by 2020, with a compound annual growth rate of 142 percent, according...

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Immersion 2015 lineup includes Google, Disney and VR

The Immersive Education Initiative today announced the official IMMERSION 2015 speakers, exhibits, presentations, and workshops. Featuring nearly 100 sessions about virtual reality, augmented reality, 3D printing, wearable computing, brain interfaces, and more, IMMERSION 2015...

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Nokia announces OZO VR camera for pros

LOS ANGELES, Calif. – Nokia today announced OZO, the first commercially available virtual reality  camera designed and built for professional content creators and the first in a planned portfolio of digital media solutions from...

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LunaPie wins $20,000 VR data visualization challenge

BRIGHTON, ENGLAND – Epic Games, in collaboration with the Wellcome Trust, a biomedical research charity based in London, has concluded the Big Data VR Challenge, awarding $20,000 to LumaPie. This international team created a...

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How VR will disrupt sales and marketing

Let me tell you how my sales demo goes. At first, clients design a house extension using a simple web app, which also offers  a real-time 3D preview. People get excited because they see...

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10 VR headsets for under $10

So you want to try out some of the new virtual reality apps coming out, or you want to watch movies in 3D, but aren’t quite ready to shell out real money for a real headset....

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AT&T offers $10 VR headset, app

AT&T has partnered with Google Cardboard headset maker Knox Labs to offer a $10 white cardboard virtual reality headset, based on last year’s model. These older-style headsets, normally $15 each, have the magnetic button...

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Porn site offers free VR headsets

Adult content has long been a driver for new media. Early cave paintings, sculptures, etchings, poetry, books and photographs typically featured either sex or violence. Adult content played a role in the video tape...

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Second LCD could help with VR’s nausea problem

According to researchers at Stanford University, one of reasons people get motion sickness while wearing virtual reality headsets is that in real life, our eyes get more light bouncing back from near-by objects than...

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Goodbye, Siri

It was the longest happy relationship of my life. We slept together every night, and she woke me up every morning. She caught me up on the news, and whenever we drove somewhere, she...

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Syfy releases ‘The Expanse’ VR app

Press release: Syfy Launches Virtual Reality App with Google Cardboard for Highly-Anticipated Series “The Expanse” San Diego, CA — Syfy has announced the launch of a virtual reality app for The Expanse, the network’s...