Researchers at Australia’s James Cook University, the Tree-Kangaroo and Mammal Group and the Port Douglas Wildlife Habitat are using virtual reality to raise awareness of the plight of the endangered tree kangaroo, which lives in the rain forest. “If someone visits the Malanda Falls visitor information centre and there are no tree kangaroosRead More →

Press release: Emergent VR Raises $2.2 Million To Build The First Mobile Experience Sharing Platform San Francisco, California – Emergent VR announced it has raised $2.2 million in funding from Accel Partners, Google Ventures, and Rothenberg Ventures to build the first mobile platform for capturing and sharing moments using virtualRead More →

Syfy has updated its virtual reality app for its upcoming series, “The Expanse,” with a virtual fly-by of Tycho Station and the Nauvoo generation starship and handed out hundreds of Google Cardboard headsets at New York Comic Con last week. The app was first released in July of 2015 and was promotedRead More →

Argentina-based Voxelus has announced that it is working on a virtual reality game creation tool, viewer, virtual world currency, and virtual content marketplace. Voxelus co-founder and CEO Martin Repetto told Hypergrid Business that the new platform will be released in the first quarter of 2016 will work on as many virtual reality devices inRead More →

AvaCon announced the third annual OpenSimulator Community Conference 2015, to take place virtually on the OpenSimulator Conference Center grid on December 5, 2015. The OpenSimulator Community Conference is an annual conference that focuses on the developer and user community surrounding the OpenSimulator software. Organized as a joint production by Core DevelopersRead More →

Like a lot of people, I do a fair bit of shopping online. Amazon, eBay, Staples, Best Buy — I know them well, plus dozens of other online retailers as well. Until this fall, however, I’ve never considered shopping at AliExpress. I’d never heard of the site before, and ifRead More →

Moscow-based Fibrum Ltd., known for its excellent virtual reality apps, has put Russia in the lead in the virtual reality hardware race — temporarily, at least — by getting its headset into retail chains this summer According to company spokesman Alexey Svirskiy, the company was founded just a year and aRead More →

San Antonio, Texas-based Merge VR has announced that it’s purple virtual reality goggles, made out of soft foam, will be available at 320 UK retail outlets in time for the holidays. The Google Cardboard-compatible goggles will be available in the U.K. for £49.99 exclusively from GAME, the country’s leading games retailer.Read More →

The Google Cardboard virtual reality application has been installed 15 million times, Google said in an announcement yesterday. The app, typically one of the first installed when a customer buys a smartphone-based virtual reality headset, is available for download from the Google Play store for Android phones and from Apple’s AppRead More →

Impression Pi, a headset that combines virtual and augmented reality with gesture recognition, announced this month that it received $5.5 million in funding in addition to its successful $300,000 Kickstarter earlier this year. The company has also said it will be announcing release dates this month. “Being able to attract suchRead More →

SlotsMillion, an online casino company, has released a virtual reality app for the Oculus Rift and announced that it is giving away ten Oculus Rift headsets to players. For every 100 Euro bet, players get one additional chance to win a new headset. There are currently 40 casino games available inRead More →

You only know what you can remember, as the saying goes, but virtual reality technology holds the potential to reorganize and adulterate a person’s memory, blurring the lines between what is real and what is virtual. Our strongest memories are deeply ingrained based on events and experiences that activate theRead More →

Sierra Club, America’s largest grassroots environmental organization, and virtual reality production studio RYOT today announced the release of the world’s first virtual reality climate change public service announcement. The video, which is being released just two months shy of the international climate negotiations in Paris, aims to not only highlight theRead More →

This Christmas shopping season promises to be a good one for virtual reality, with a $30 View-Master virtual reality headset hitting the market just about now. This is brightly-colored headset from Mattel that is fully compatible with the Google Cardboard standard and can play any of the hundreds of theRead More →

Press release: Wargaming Unveils its First Virtual Reality Tank Battle Reenactment Wargaming released 1941 Battle: 360° Reenactment, a unique 360° virtual reality video that teleports the viewer into the heart of battle with four tanks, 40 infantry reenactors, artillery and warplanes for the first time ever. “Wargaming is excited to share ourRead More →

Immersive experiences are transforming the way in which media companies present their content — movies, TV broadcasts, and films. These experiences can help the content producers reach new audiences and increase engagement with existing viewers. The following are six new examples of the media using virtual reality. 1. Netflix releases Gear VR app; Hulu and TwitchRead More →

Press release: Virtual Reality Adoption in Enterprise and Industrial Markets Will Be Driven by Training, Simulation, Virtual Prototyping, and 3D Modeling Applications According to a new report from Tractica, commercial sector revenue from virtual reality headsets, other virtual reality equipment, virtual reality content, and content creation tools will reach nearlyRead More →

When it comes to funding virtual reality startups, venture capitalists are looking for passion — and working prototypes. Others were more narrowly focused, looking for enterprise applications, they told virtual reality entrepreneurs at the 2015 VRLA Summer Expo. The panel of investors, which included representatives from Cooley LLP, CrossCut Ventures Management LLC,Read More →

Three virtual reality hardware products were the focus of attention at the Oculus Connect 2 conference in Hollywood last week. The products included the Gear VR headset, produced in partnership with Samsung, a new Touch control device, and the consumer version of the Oculus Rift headset itself, scheduled for 2016 product release. And,Read More →

If you don’t have your hands on a Google Cardboard headset yet, you might be able to get one from Air New Zealand if you hurry. The company is giving away 1,000 headsets so that people can try out its virtual reality app for Android devices and for iPhones. It’sRead More →

Virtual reality cameras cost hundreds — or thousands — of dollars. But Shot, a startup based in Spain, hopes to bring the price down to under $100 with a new Kickstarter campaign by combining fisheye lenses and some clever software. The way it works is that you clip the lenses toRead More →

With around 2 million Google Cardboard devices already in user hands, and Taobao and AliBaba alone selling 300,000 additional units a month, mobile-based virtual reality is going gangbusters. The iOS app store and Google Play have hundreds of virtual reality apps. Microsoft’s app store has less than two dozen. So,Read More →

Press release: New open source platform turns iOS, Android devices into Vr controllers Navi is an app that transforms your smartphone or tablet into a controller by sending your device’s rotations and touch gestures to your virtual reality headset. Developed in Unity, Navi is designed to be easy to use, flexible to developRead More →

Yes, virtual reality technology will turn us all into drooling idiots and destroy civilization — but it won’t be the first. Here are ten other technologies that have already destroyed civilization. 10. The Internet The Internet is more addictive than cocaine. Back in 1995, fewer than 15 percent of Americans usedRead More →

I just got my Samsung Gear VR a couple of weeks ago and have been testing it out. It’s a nice headset, light, wide field of view, but I sent it back today for a refund. I will probably get the updated version once it comes out in November, since itRead More →

According to a report released earlier this month by Shanghai-based Interface News, China’s two leading online commerce platform,  Taobao and AliBaba, together sell more than 300,000 virtual reality headsets every month, with lower-cost headsets accounting for the bulk of the sales. The report does not include direct sales from theRead More →

Want to attend the TechCrunch Disrupt conference but can’t make it in person? Being there in virtual reality might be the next best thing. Today, YouVisit is livestreaming the conference via its free virtual reality app, available for iPhone, and Android platforms, as well as online through traditional 360-degree video thatRead More →

I have tried on my share of headsets. The Oculus Rift development kits. The various Google Cardboards and the higher-end smartphone-based headsets. The Fove. Let me just say that even if I didn’t know that I was wearing a headset, I’d instantly know that I was looking at virtual reality,Read More →

Press release: 23 million America adults already experimenting with virtual reality according to new study NEW YORK — As the technology world braces for major virtual reality product releases, many millions of Americans have already experienced the technology, according to a new study released today. According to YouVisit’s Virtual RealityRead More →

Sony announced the new name for the Project Morpheus headset: PlayStation VR. “The name ‘PlayStation VR’ not only directly expresses an entirely new experience from PlayStation that allows players to feel as if they are physically inside the virtual world of a game, but it also reflects our hopes that weRead More →

I’ve written before about what an amazing service AOL did in getting people to go online for the first time. They spent more than $300 million on all those disks. They were at checkout counters. They came in the mail. They were in cereal boxes. They were everywhere. As aRead More →

Mini USA, the company behind the iconic Mini Cooper, has just jumped on the free Google Cardboard bandwagon. They’re following in the footsteps of several other companies that have been giving away virtual reality headsets lately, including Volvo, cell phone manufacturers LG and OnePlus, the HomeLane furniture store, a pornRead More →

If you live in Los Angeles, keep an eye out for the VAN Beethoven customized truck. The Los Angeles Philharmonic Orchestra has created a new virtual reality experience for the Oculus Rift, the opening of Beethoven’s Fifth Symphony, and is making it available to the public. Check the schedule forRead More →

Next year’s Game Developers Conference, to be held in March in San Francisco, will be accompanied by a brand-new event, the Virtual Reality Developers Conference, and is accepting submissions now for its gaming track and its entertainment track. The submission deadline is October 2. Read more about it at Road to VR.Read More →

Press release: Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience Bethesda, Md – Marriott Hotels today announced the launch of “VRoom Service” – a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, “VRoom Service” isRead More →

I didn’t get a chance to go the U.S. Open and put on an HTC Vive headset and play tennis against Maria Sharapova. But I’ve been following the news coverage, and can’t wait until something like this comes to a virtual reality arcade in my area — this doesn’t look likeRead More →

Las Vegas’ Neon Museum released a virtual reality app for the Oculus Rift last year and was ported to the iPhone and Android last spring for viewing with Google Cardboard-compatible headsets. Now the app is also available for Samsung’s Gear VR. Thanks to VRFocus for the heads-up. Watch a previewRead More →

According to Roy Taylor, corporate vice president of Alliances for AMD,  there will be 30 million virtual reality headsets in use in North America and Europe by 2018. He was citing figures that resulted from the inaugural meeting of the VR Council, an industry group with 70 members. Half ofRead More →

The Scienceverse Kickstarter, originally scheduled to begin today, has been postponed until September 10. The company plans to build an open source virtual reality platform that supports social interactions and third-party app development. It is built on top of Unreal Engine 4 and promises to be compatible with all majorRead More →

On Saturday night, Mal Burns joked that virtual reality headsets are now like the AOL disks — they’re everywhere. All we need now is to see them in cereal boxes. With prices of $5 or less for Google Cardboard sets — $1 or less if you buy them in bulk —Read More →

It’s a law of economics that, over time and with perfect competition, the price of a product tends to approach the marginal cost of the product — that is, how much it costs to make one more item. The marginal cost of a virtual good is just about as closeRead More →

Press release: OSVR Confirms Pre-order Date for Hacker Development Kit; Launches Content Discovery Platform Software platform reveals 65 new supporting companies including Legendary VR and NVIDIA’s Gameworks VR BERLIN – Organizers of Open Source Virtual Reality (OSVR), an open software and hardware platform for virtual reality, today announced development ofRead More →

The world’s first full-length feature film to be shot completely in 360 degrees, “Career Opportunities in Organized Crime,” has begun filming in Baltimore. A documentary-style comedy about the Russian mafia, the movie is helmed by first-time director Alexander Oshmyansky, and features mostly unknown actors. The movie is scheduled to be released next year.Read More →

Although the first consumer version of the Oculus Rift virtual reality headset is not scheduled to be released until the first quarter of 2016, some Hypergrid Business readers have shelled out for one of the preview developer kits — or know someone who has. If you’re one of these lucky people, here are sevenRead More →

Press release: ReelTime Revolutionizes Virtual Reality – Launches ReelTime VR Mobile App Worldwide Featuring Megs McLean SPRING HILL, FL – ReelTime announces the release of the ReelTime VR app and production suite, and a virtual reality film of country artist Megs McLean. ReelTime VR is available as a free app for iPhone, Android, and BlackberryRead More →

Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now there is another emerging technology that is delivering promising results in every industry that’s tested it—virtualRead More →

The United Nations teamed up with Vice News and the VRSE virtual reality platform to deliver a new documentary about Ebola, Waves of Grace. The documentary can be watched online as a standard 360-degree video, or in immersive virtual reality by those who have Gear VR or a Google Cardboard-compatibleRead More →